The digital landscape has caused a shift in how marketing strategies are developed. Different platforms and communication channels provide businesses with unparalleled access to customer data. Now, you can determine your target audience’s demographics and preferences, making it easier to create personalised marketing campaigns. But several businesses still struggle to understand the importance of their […]
If you’re responsible for an organisation that has members there are two ways to give them an experience that will keep them loyal whilst enthusiastically recommending you to others whilst retaining their loyalty. The first is to make them feel special. Members like to feel they matter (as, of course, they do). They want to […]
Data is everywhere nowadays. Continued improvements in computing technology have empowered individuals and organisations to create diverse data (e.g. online content, time-stamped and machine data etc.) on a mass scale. Becoming increasingly aware about the benefits of data-driven decision making, businesses are finding more efficient ways to extract insights. In marketing and communication initiatives, there […]
Organisations around the world depend on accurate data to fuel their marketing campaigns. Whether it’s the customer’s contact information or buying history, these allow companies to create targeted campaigns to boost the return of their marketing budget. A study by the Harvard Business Review in 2017 showed that most companies don’t know how to make the most of […]
Data is increasingly a vital factor in today’s businesses. With the sheer amount and complexity of data, some businesses hire data management services to help then make sense of available information in efforts to drive revenue. The smart use of data is the key to succeeding in today’s increasingly competitive market. Here are three ways to use […]
Free Webinar: 5 Successful Strategies to Improve Your Membership Programme 24th January 2018 | 1 pm GMT To make your Membership Programme a real success, you need to truly understand and engage your members through conversation on media platforms of their choosing. Learn what works best to welcome members and ensure that they both benefit from their […]
Written by Nilda Cerna, Marketing Manager at Romax Marketing & Distribution. Direct Mail is here to stay. With the recent re-birth of printed communication, due to both, new print technologies and the ability of digital print to provide true personalised communication, the inclusion of direct mail in your overall campaign is a must. As an experienced digital marketer you […]
Written by Nilda Cerna, Marketing Manager at Romax Marketing & Distribution. It’s a fact that printed communication is back and it’s necessary for every marketing strategy. However, most of the digital marketers are worried about the price of printing and postage and how to measure direct mail campaign success. At Romax we have talked a lot about the […]
Written by Nilda Cerna, Marketing Manager at Romax Marketing & Distribution. In business, there are a series of strategies to build loyalty from your clients and prospects. There are companies which include loyal programs to encourage their customers to reach goals, such as an amount of points collected, to receive discounts or other benefits. Moreover, […]
The Client Fantastic Services provides cleaning and maintenance services to both consumers and businesses in the UK, operating under several sub-brands: Fantastic Cleaners, Fantastic Gardeners, Fantastic Handyman, Fantastic Pest Control, and many others specialising in different trades. The Challenge Fantastic Services engaged Romax to help organise their planned Direct Mail campaigns for 2017. The objective was […]
Written by Nilda Cerna, Marketing Manager at Romax Marketing & Distribution. Historically, the biggest shopping day around the World is Black Friday, which happens on the last Friday of November every year, just after the traditional American Thanksgiving. Everyone has the image of people in the US buying as if the end of the World is coming. Sales […]
Are you Doing the Data Hokey-Cokey? You put your tick box in; You take your tick box out; In Out, In Out – Shake it all about; You do the Data Hokey-Cokey; And you turn yourself around; That’s what it’s all about…. OOOOOOoooo The Hokey Cokey Although you’re now humming what has to be […]
How to Increase Retail Sales – On and Off Line. Whether it’s due to forces beyond our control, seasonal sales or a decline in foot traffic, many retailers will experience a slump in sales at some point. The following are a few simple ways you and your staff can improve your retail sales. Here are a […]
How data management systems can help multi channel campaigns The rapid take up of new devices by consumers creates both a headache and a huge opportunity for companies seeking to market their products. The opportunity is that it has never been more possible to reach potential customers no matter where they are or what kind of […]
Yes That’s Right: Colour Envelopes With Full Variable Print! Recent technology improvements have lead to the development of a litho quality, variable colour print capability for overprinting envelopes for direct mail campaigns, so that a unique message, image as well as the recipient’s delivery details can be printed directly onto plain stock. What does this […]
Enhancing customer data reduces costs, risk and improves ROI Basing your marketing strategy and content on data is a sure fire way to guarantee that your marketing communications resonate with your intended audience. Failure to gather data and then use this as the foundation for all subsequent marketing decisions will mean that much of your […]
Pay peanuts – get monkeys! No more monkey business for Direct Mail Marketing! Would you put your brand’s future in the hands of monkeys? Direct mail marketing is enjoying a resurgence as advertisers realise the power of this channel. The increase in postage rates has been no barrier to this within the sector with greater […]
Quality check: Is your direct mail supplier up to standard? Whether it’s passing the Christmas deadline panic, starting a new financial year, or simply being inspired by the fresh start, the new year often prompts organisations to carry out reviews. That’s certainly true users of direct mail, but one review you may overlook is the quality […]
Increase customer engagement over Christmas with direct mail Getting customers interested in or engaged with your brand during the Christmas season can be tricky. While consumers are more willing to spend their hard-earned money during this time of year, they’re also bombarded by adverts and seasonal marketing campaigns, all clamouring for their attention. As such, it can […]
Mobile technology takes direct mail personalisation to a new level For ground breaking mobile technology that is changing the face of direct mail personalisation, look no further than the new Interactive Advertising Mail brought to us by the likes of Documobi. The recently developed mobile technology works through lively and active mobile interaction. What […]