Data Decoded: Using Customer Data for a Better Marketing Campaign

The digital landscape has caused a shift in how marketing strategies are developed. Different platforms and communication channels provide businesses with unparalleled access to customer data. Now, you can determine your target audience’s demographics and preferences, making it easier to create personalised marketing campaigns. But several businesses still struggle to understand the importance of their […]

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How Can Data Guide Marketing and Communications Strategy?

Data is everywhere nowadays. Continued improvements in computing technology have empowered individuals and organisations to create diverse data (e.g. online content, time-stamped and machine data etc.) on a mass scale. Becoming increasingly aware about the benefits of data-driven decision making, businesses are finding more efficient ways to extract insights. In marketing and communication initiatives, there […]

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5 ways to save money in your direct marketing communication

Written by Nilda Cerna, Marketing Manager at Romax Marketing & Distribution. It’s a fact that printed communication is back and it’s necessary for every marketing strategy. However, most of the digital marketers are worried about the price of printing and postage and how to measure direct mail campaign success. At Romax we have talked a lot about the […]

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Can Direct Mail Boost Sales on Black Friday?

Written by Nilda Cerna, Marketing Manager at Romax Marketing & Distribution. Historically, the biggest shopping day around the World is Black Friday, which happens on the last Friday of November every year, just after the traditional American Thanksgiving. Everyone has the image of people in the US buying as if the end of the World is coming.  Sales […]

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Marketing to Millennials – Don’t miss the ‘un’obvious

Written by Robin Sumner, Managing Director at Romax Marketing & Distribution. Marketing to Millennials – Romax Marketing In our drive to find the best way of marketing to millennials and gain the attention of those individuals who make up that market, we often miss the obvious, that is to say, the route we take is […]

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7 reasons why B2B Direct Mail Works

7 Reasons why B2B Direct Mail Works Best for New Business If you need something these days you search for it online – simple. That’s great if you know you want it……BUT…what if you don’t know about it, could it be beneficial to you – woah – now we’re talking marketing….   Send an Email […]

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Jingle Bells Jingle Bells – Put the Summer All Away Christmas is coming

‘Jingle Bells, Jingle Bells…..’ Yep you did read this correctly! I think we can honestly say, the British summer is most definitely over. So pack away the shorts and sandals and bring out the coats and woolly jumpers. Say goodbye to bright mornings and evenings and say hello to waking up in the pitch dark. […]

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Doing the Data Hokey-Cokey

Data-enhancement

Are you Doing the Data Hokey-Cokey?   You put your tick box in; You take your tick box out; In Out, In Out – Shake it all about; You do the Data Hokey-Cokey; And you turn yourself around; That’s what it’s all about…. OOOOOOoooo The Hokey Cokey     Although you’re now humming what has to be […]

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Rugby World Cup 2015 – Marketing to a Mass Market

Multi Channel Marketing

Rugby World Cup 2015 – Marketing to a Mass Market With the Rugby world cup just over 2 months away with England playing Fiji in the opening game at Twickenham on 18th September, you may be considering  a marketing campaign associated with the event or trying to reach more affluent followers of Rugby. If so time is […]

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11 reasons to increase your Summer marketing activity

Summer Marketing Trends

11 reasons to increase your Summer marketing activity In business to consumer (B2C) marketing, the users of your services have more time to absorb your message when not at work surely? But are they at home? Does that matter? According to an article in the Telegraph published in February 2015, the staycation is an increasingly […]

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ROYAL MAIL DELIVERS QUALITY OF SERVICE TARGETS

ROYAL MAIL DELIVERS QUALITY OF SERVICE TARGETS Royal Mail has met its regulatory First Class mail target for the financial year 2014-15 delivering 93.0 percent the next working day. It exceeded its Second Class mail target of 98.5 percent for the same period, delivering 98.9 percent within three working days. The UK has one of […]

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On Demand Print Services

What are the benefits of on-demand print services? If you’ve not heard of it before, on demand printing means only producing copies of a piece of literature, whether that’s flyers, posters, brochures or member communication, in small quantities as and when you need them.  You simply print what you need, when you need it.  It’s something that developed […]

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Leveraging your Marketing Partners for Success

Leveraging your marketing partners for success – Time to ‘check-in’ more often. In many areas of life, you are expected to work through a standard, proven process, for example when checking in at an airport. It’s often a clear and sensible way to work, yet if you were to apply the theory to a business […]

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How to grow your consumer brand

From Small Acorns – How to grow your consumer brand In the early days of a start-up business, you are primarily concerned with just staying afloat and getting your idea off the ground. Once that has been achieved, however, thoughts begin to turn to how to grow your consumer brand. According to Forbes the best way […]

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Small Print, Big Impression – Helping Start Up a Consumer Brand in the UK

Small print, big impression – Helping Start Up a Consumer Brand in the UK Getting started in business, particularly launching a consumer brand in the UK is a daunting and yet exciting prospect. Your focus must remain on the core product or service, ensuring that you keep a strategic overview of the business, not getting […]

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Royal Mail Wholesale Announce Their First Promotion

Romax is a member of the Royal Mail’s Strategic Mailing Partnership, a body that acts as a voice and intermediary between Royal Mail and Mailing Houses. As such we receive regular industry updates and information which is critical to our customers. Royal Mail Wholesale announce their first promotion. Their Customer Growth Incentive Promotion is a […]

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List Management How Ready are You for Your Campaigns?

List management how ready are you for your campaigns? You may be wondering who some of the people on your database actually are, how they came to be there, whether they have changed their address – or name – have moved, and so on, when did they last purchase or donate, let alone interact with […]

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How multi-channel marketing is driving sales growth

Multi Channel Marketing

How multi-channel marketing is driving sales growth Increasing numbers of advertisers are using a multi-channel marketing approach to drive customers in store and online. This type of multi-pronged approach involves marketing through multiple channels, for example, through SMS, loyalty cards (for data collection), direct mail, and email. With this integration of traditional and modern media, […]

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Is membership of a trade body a positive thing?

Is membership of a trade body is a positive thing? All industries have a trade body or industry organisation, some are seen as quangos some seen as ‘clubs for the boys’. So why join them and why bother? You may argue (as did I with my standard cynicism) that as competitors against each other, what is […]

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Virtual Board Meeting Romax

Better a virtual board meeting than no meeting at all! There’s nothing better than a face to face meeting, the shake of a hand and the sharing of ideas is best done in person. However sometimes time constraints or unforeseen situations arise what used to mean a postponement. That was in the past – before […]

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