A survey shows that 76 per cent of small businesses practice online marketing, while only 14 per cent are still using offline methods, like direct mail. They spend up to £5000 a year on marketing, but the majority of the cost goes to online methods. But not all businesses find online marketing easy, and some […]
We have witnessed the switch from expensive TV ads and high spend on creative agencies to low pay per click and next to nothing costs for social media marketing. This might sound like a great development. In fact, the majority of companies have been quite happy to cut their marketing budgets. Experienced marketers have also […]
Free Webinar: 5 Successful Strategies to Improve Your Membership Programme 24th January 2018 | 1 pm GMT To make your Membership Programme a real success, you need to truly understand and engage your members through conversation on media platforms of their choosing. Learn what works best to welcome members and ensure that they both benefit from their […]
Written by Nilda Cerna, Marketing Manager at Romax Marketing & Distribution. It’s a fact that printed communication is back and it’s necessary for every marketing strategy. However, most of the digital marketers are worried about the price of printing and postage and how to measure direct mail campaign success. At Romax we have talked a lot about the […]
Written by Nilda Cerna, Marketing Manager, Romax. Are you afraid to run a Direct Marketing Campaign because you don’t know how to measure it? When you use the digital channel it appears easy to find the conversion path of a visitor from a website, and understand the impact of the campaign, but how does offline measurement work? With the recent […]
SAVE THE DATE! Thursday 25th May Romax Marketing is inviting you to celebrate 20 years of trading Start your long weekend a few hours early by helping us celebrate 20 years of providing direct mail services. We will open our doors to clients, stakeholders and VIPs to recognise our history and provide insight into how […]
7 Reasons why B2B Direct Mail Works Best for New Business If you need something these days you search for it online – simple. That’s great if you know you want it……BUT…what if you don’t know about it, could it be beneficial to you – woah – now we’re talking marketing…. Send an Email […]
Time to change your direct marketing approach? Time is so precious and there never seems to be enough of it. From the moment my alarm goes off in the morning, I feel I am on the go every minute until I eventually collapse with a glass of wine on the sofa struggling to keep my […]
OK – we had you going there for a minute. Of course we don’t agree with the title of this blog, but here are 7 tongue-in-cheek reasons why some poor fool might choose not to keep their database as the source of their business profit and growth strategy. 1. You have way too many customers […]
It was a pleasure to welcome Senior Vice President and General Manager, Toby Weiss to Romax this week, as he visited the UK on business. Romax uses a Fiery RIP 8 Quad Core Processor to with our iGen 150 and Docucolor digital colour presses to manage the work flow and send the merged colour documents to the […]
What are the benefits of on-demand print services? If you’ve not heard of it before, on demand printing means only producing copies of a piece of literature, whether that’s flyers, posters, brochures or member communication, in small quantities as and when you need them. You simply print what you need, when you need it. It’s something that developed […]
Leveraging your marketing partners for success – Time to ‘check-in’ more often. In many areas of life, you are expected to work through a standard, proven process, for example when checking in at an airport. It’s often a clear and sensible way to work, yet if you were to apply the theory to a business […]
To build a great working relationship, involve the marketing experts To make the most of your business, you need every element of it all to be operated as efficiently as it can be; a principle that also extends out to your relationship with your suppliers. Just as the ‘Just in time’ concept helped revolutionise […]
Variable DATA and Variable IMAGE Printed in Full Colour on Envelopes Short Run Litho Printed Envelopes may become a thing of the past. After detailed investigation and testing Romax has invested in an in-house colour envelope printer which offers full variable data and variable image printed in full colour on envelopes. What does this mean to our […]
ROYAL MAIL QUALITY OF SERVICE The vast majority of the mail that is despatched from Romax as part of our clients’ marketing campaigns, are handled by Royal Mail in the ‘Final Mile’ or complete logistics from end to end. Royal Mail should be congratulated on their service standards which are independently monitored. Royal Mail’s latest […]
Sustainable Marketing – Environmental and ROI considerations – Why direct mail is the smart choice. With the modern dependence on email marketing, the value of direct mail has been somewhat overlooked. The email boom and the public’s misunderstanding about the environmental impact of this area of marketing has conspired to leave an awful lot of businesses […]
Romax Achieve Double Bubble ISO 9001 & ISO 27001 Data Security Last week Romax received further confirmation that the level of quality and data security associated with the business services and output was still excellent. Having been externally assessed by independent adjudicators, Romax once again exceeded the standards required to retain our ISO credentials. […]
Romax Marketing & Distribution – One of the UK’s Top 500 biggest print companies, according to PrintWeek, after they released their annual publication listing the most successful UK based print companies. It is a reassuring fact for any client when their supplier is successful, it means that the company they entrust their work too is a […]
Mailmark Discounted UK Post Service, what does it mean to buyers of Direct Mail and what is it exactly? For a full insight into Mailmark visit Royal Mail’s website here. The key to the service is to allow true visibility and tracking of your mail from despatch to delivery, and ultimately for the platform to act as […]
Romax Invest in IT Print Week Business Inspection Feature: A spacious and secure IT set-up Continued investment at Romax in our IT Structure does not go unnoticed. PrintWeek kindly reporting on our investment under their regular Business Inspection feature. Big and deserved thanks to Wes Dowding, Operations and Technical Director at Romax, who managed the […]