Data Decoded: Using Customer Data for a Better Marketing Campaign

The digital landscape has caused a shift in how marketing strategies are developed. Different platforms and communication channels provide businesses with unparalleled access to customer data. Now, you can determine your target audience’s demographics and preferences, making it easier to create personalised marketing campaigns. But several businesses still struggle to understand the importance of their […]

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Direct Mail Marketing: Communicate to Your Audience Directly

A survey shows that 76 per cent of small businesses practice online marketing, while only 14 per cent are still using offline methods, like direct mail. They spend up to £5000 a year on marketing, but the majority of the cost goes to online methods. But not all businesses find online marketing easy, and some […]

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The Power of Touch Marketing and Direct Mail

We all know that skin is the largest organ in the body. Given that skin is largely responsible for touch sensations, it makes you wonder why some marketers underestimate the influence of touch on a buyer’s decision-making process. Touch can build a connection between the buyer and the seller, between the customer and the product. […]

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How can you save on Direct marketing with Royal Mail?

Running a direct mail campaign, despite the beneficial return and ROI it brings in, can be costly. So, any savings that can be made are always welcome!  Paper, print and fulfilment cost can take a large slice of your marketing budget. However, when compared to the postage costs of the campaign the print and fulfilment […]

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Seven Reasons Why Print Marketing is Still Relevant

Print mail

Print marketing is not dead. In fact, it could be the next big opportunity for businesses. Here the seven reasons why…   ONE: Millennials respond to print marketing   Millennials are people born between the early 80s and the early 90s. They are said to be more digitally connected and media savvy than previous generations. […]

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[Webinar] 5 Successful Strategies to Improve Your Membership Programme

Free Webinar: 5 Successful Strategies to Improve Your Membership Programme 24th January 2018 | 1 pm GMT To make your Membership Programme a real success, you need to truly understand and engage your members through conversation on media platforms of their choosing. Learn what works best to welcome members and ensure that they both benefit from their […]

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5 ways to save money in your direct marketing communication

Written by Nilda Cerna, Marketing Manager at Romax Marketing & Distribution. It’s a fact that printed communication is back and it’s necessary for every marketing strategy. However, most of the digital marketers are worried about the price of printing and postage and how to measure direct mail campaign success. At Romax we have talked a lot about the […]

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5 reasons to introduce more printed client communication

Written by Nilda Cerna, Marketing Manager at Romax Marketing & Distribution.   In business, there are a series of strategies to build loyalty from your clients and prospects. There are companies which include loyal programs to encourage their customers to reach goals, such as an amount of points collected, to receive discounts or other benefits. Moreover, […]

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Direct Mail Case Study: 349% ROI

The Client Fantastic Services provides cleaning and maintenance services to both consumers and businesses in the UK, operating under several sub-brands: Fantastic Cleaners, Fantastic Gardeners, Fantastic Handyman, Fantastic Pest Control, and many others specialising in different trades. The Challenge Fantastic Services engaged Romax to help organise their planned Direct Mail campaigns for 2017. The objective was […]

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Can Direct Mail Boost Sales on Black Friday?

Written by Nilda Cerna, Marketing Manager at Romax Marketing & Distribution. Historically, the biggest shopping day around the World is Black Friday, which happens on the last Friday of November every year, just after the traditional American Thanksgiving. Everyone has the image of people in the US buying as if the end of the World is coming.  Sales […]

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3 ways to measure your Direct Marketing Campaign

Written by Nilda Cerna, Marketing Manager, Romax. Are you afraid to run a Direct Marketing Campaign because you don’t know how to measure it? When you use the digital channel it appears easy to find the conversion path of a visitor from a website, and understand the impact of the campaign, but how does offline measurement work? With the recent […]

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Mailmark Replaces CBC Mail Services – from 1st January 2018

Mailmark Postal Services the Only Option from January 2018 As your trusted Mailing House partner we would like to notify you of Royal Mail’ s confirmed withdrawal from access 70 CBC with effect from 1st January 2018. Their intention to withdraw from this services was first announced in 2015 to allow additional time for companies […]

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Romax Marketing Open Day – 20 years in Business

SAVE THE DATE! Thursday 25th May Romax Marketing is inviting you to celebrate 20 years of trading Start your long weekend a few hours early by helping us celebrate 20 years of providing direct mail services. We will open our doors to clients, stakeholders and VIPs to recognise our history and provide insight into how […]

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7 reasons why B2B Direct Mail Works

7 Reasons why B2B Direct Mail Works Best for New Business If you need something these days you search for it online – simple. That’s great if you know you want it……BUT…what if you don’t know about it, could it be beneficial to you – woah – now we’re talking marketing….   Send an Email […]

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6 Ways to Improve Your Direct Marketing – Stop being a sheep

By Charlene Plows, Head of Client Services and Robin Sumner, Managing Director Working within the direct marketing industry, we deal day in and day out, with communications professionals. The first question we ask of them is “are you looking to improve your direct marketing?” The second is, “have you covered the basic ways to improve your direct marketing strategy and ROI” (Return on Investment). […]

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Data Driven Marketing

By Charlene Plows, Head of Client Services at Romax marketing. Data Driven Marketing Gone are the days, when you had a database of 50,000 consumers to whom you would simply ‘blanket mail’ the same message or offer hoping for interaction. You now need to stand out from the crowd using data driven marketing. Nowadays, with […]

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Direct Mail third most important channel in UK and USA

Direct Mail

Direct mail has once again proven that marketing professionals are returning in droves back to this tried, tested and effective medium. UK advertising expenditure for direct mail rose 4.5% to £965m over the first six months of 2015, and is forecast to reach £1.9bn by year-end, according to the latest results from the AA/Warc UK […]

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Email the great marketing tool! Build your brand using digital marketing!

multi channel marketing

Email ­the great marketing tool! Build your brand using digital marketing! Mantras that have been around now for a few years however there is one sure fire way to  harm your brand’s reputation ­ ignore the unsubscribers. I recently realised that my inbox was getting to overload and it needed a serious pruning of my previously subscribed (or maybe not but we will discuss that later) email nirvana. So I went through a pretty tedious exercise of unsubscribing from those communications that were now irrelevant to me.   It seems however, that just following the link is not enough you then have to give a reason and in some cases your email address. Why? Then to rub salt in the wound you find yourself still receiving the emails you asked to be stopped. A particular case for myself was a renowned Marketing email alert (I won’t embarrass them by naming them directly) who after  4 attempts to unsubscribe are still sending me their daily digest email that I immediately  delete! So this experience got me thinking on how other marketing communications could harm a  brand’s identity and what you can do to limit any damage when you build your brand using digital marketing.   For a start always running your data against MPS (Mailing Preference Service) or TPS  (Telephone Preference Service) depending on the chosen communication route ­- don’t  forget this is obligatory for “cold data”. Running your data against other suppression files such as NCOA (National Change of Address) and most importantly Mortascreen will help  ensure your data is as clean and up to date as possible.   Ensure what is being communicated is relevant, timely and engaging. Nothing will turn your clients and prospects off more than poorly executed campaigns. Remember evoke an emotional  response and the benefits will follow. And finally talk to your customers and prospects how they have indicated they would like to  be. Don’t email someone when they have asked to receive updates by mail for example.   In short, respect people’s wishes, including unsubscribing from emails, and your brand will  be stronger as a result. Blog written by Wes Dowding, Operations […]

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Support International Print Day 2015!

International Print Day Wednesday, 14th October.   Print and marketing professionals, around the world are being encouraged to participate in International Print Day 2015 (IPD15), a global 24-hour event in which social media will be used to highlight the creativity, importance and power of print and paper. This fantastic event, where all things print and […]

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Recruiting? – how to get the best candidates!

  Are you Recruiting? – how to get the best candidates! I come out in a cold sweat when faced with the prospect of recruitment within the Marketing Communications industry I work in. Across all skillsets finding the right individual can be both time consuming and frustrating particularly when dealing with such a diverse workforce this […]

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