Saving costs while increasing engagement | SHEIN Case Study

If your target audience is highly mobile, or frequently changing addresses, it can be difficult to keep your direct mail campaigns well-targeted.  But there are ways to clean up your data regularly to improve the accuracy and effectiveness of your campaigns. Case study SHEIN is an international B2C fashion e-commerce company, selling women’s wear, plus […]

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Data Cleansing: Ensuring Accurate Data for Business Growth

Organisations around the world depend on accurate data to fuel their marketing campaigns. Whether it’s the customer’s contact information or buying history, these allow companies to create targeted campaigns to boost the return of their marketing budget. A study by the Harvard Business Review in 2017 showed that most companies don’t know how to make the most of […]

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Can we help save you time and money?

Every activity in your company uses either physical resources, human intervention and, of course, time. However, there are many things that are time-consuming (and often not very exciting for your staff to do). These cost money and often use resources unnecessarily. Data cleaning For instance, when you have one or more lists of contacts that you send […]

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To Clean or Not to clean data that is the question…

So, why clean your data? Here at Romax, we are of the belief that less is more. Why send your personalised direct mail campaigns to incorrect addresses? It really does defeat the object of what you are trying to achieve. Data Decay Around 1.5 million people move house each year and over 500,000 people, unfortunately, passed […]

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Data Can Make or Break Your Marketing Campaign

Data-enhancement

Your marketing data is constantly evolving and changing. Without an in-depth overview of how clean and accurate your lists are. The socio-geographic make up. The individual’s Spending Power. Their Status along with other Big Data insights, you simply cannot make a genuinely strategic marketing decision. According to Office of National Statistics (ONS) Over 500,000 people pass-away every year. 4 million […]

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Doing the Data Hokey-Cokey

Data-enhancement

Are you Doing the Data Hokey-Cokey?   You put your tick box in; You take your tick box out; In Out, In Out – Shake it all about; You do the Data Hokey-Cokey; And you turn yourself around; That’s what it’s all about…. OOOOOOoooo The Hokey Cokey     Although you’re now humming what has to be […]

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7 Reasons Not To Update Your Marketing Data

Data cleansing

OK – we had you going there for a minute. Of course we don’t agree with the title of this blog, but here are 7 tongue-in-cheek reasons why some poor fool might choose not to keep their database as the source of their business profit and growth strategy.   1. You have way too many customers […]

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Enhancing Customer Data Reduces Costs, Risk and Improves ROI

Enhancing customer data reduces costs, risk and improves ROI   Basing your marketing strategy and content on data is a sure fire way to guarantee that your marketing communications resonate with your intended audience. Failure to gather data and then use this as the foundation for all subsequent marketing decisions will mean that much of your […]

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List Management How Ready are You for Your Campaigns?

List management how ready are you for your campaigns? You may be wondering who some of the people on your database actually are, how they came to be there, whether they have changed their address – or name – have moved, and so on, when did they last purchase or donate, let alone interact with […]

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