To Clean or Not to clean data that is the question…

So, why clean your data? Here at Romax, we are of the belief that less is more. Why send your personalised direct mail campaigns to incorrect addresses? It really does defeat the object of what you are trying to achieve. Data Decay Around 1.5 million people move house each year and over 500,000 people, unfortunately, passed […]

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Doing the Data Hokey-Cokey

Data-enhancement

Are you Doing the Data Hokey-Cokey?   You put your tick box in; You take your tick box out; In Out, In Out – Shake it all about; You do the Data Hokey-Cokey; And you turn yourself around; That’s what it’s all about…. OOOOOOoooo The Hokey Cokey     Although you’re now humming what has to be […]

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