customer data management Archives

Data Can Make or Break Your Marketing Campaign

Posted on February 25, 2016 (August 29, 2019) by Robin Sumner

Your marketing data is constantly evolving and changing. Without an in-depth overview of how clean and accurate your lists are. The socio-geographic make up. The individual’s Spending Power. Their Status along with other Big Data insights, you simply cannot make a genuinely strategic marketing decision. According to Office of National Statistics (ONS) Over 500,000 people pass-away every year. 4 million […]

Enhancing Customer Data Reduces Costs, Risk and Improves ROI

Posted on April 30, 2015 (September 21, 2017) by Robin Sumner

Enhancing customer data reduces costs, risk and improves ROI Basing your marketing strategy and content on data is a sure fire way to guarantee that your marketing communications resonate with your intended audience. Failure to gather data and then use this as the foundation for all subsequent marketing decisions will mean that much of your […]