2015 – A year in summary

Happy New year – Welcome to 2016! 2015 was a year of extraordinary events. Here’s our summary of 2015 in a nutshell: Movies: Star Wars – The Force Awakens took top spot in our opinion and at the box office! Critics at the Telegraph thought differently: The British Royals We have witnessed the birth of Princess Charlotte. Queen Elizabeth […]

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Rugby World Cup 2015 – Marketing to a Mass Market

Multi Channel Marketing

Rugby World Cup 2015 – Marketing to a Mass Market With the Rugby world cup just over 2 months away with England playing Fiji in the opening game at Twickenham on 18th September, you may be considering  a marketing campaign associated with the event or trying to reach more affluent followers of Rugby. If so time is […]

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You Little Devil – Direct Mail

Are you a little devil or a sharing Angel? Great success and a fantastic response was seen from our latest customer cross media communication this last week with the sharing of 6 naughty little treats sent out via direct mail to our clients; both thanking them for being great clients and to demonstrate how a truly personalised mailer builds online feedback […]

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Remove the Barriers to Communication

Remove the Barriers to Communication – Let customers interact with their mail. Direct mail can be a highly effective tool in advertising: it allows you to connect with both your existing and potential customers in a personalised, meaningful way. However, one perceived disadvantage of this form of advertising is that it can’t be used to […]

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Sustainable Marketing

Sustainable Marketing – Environmental and ROI considerations – Why direct mail is the smart choice.  With the modern dependence on email marketing, the value of direct mail has been somewhat overlooked. The email boom and the public’s misunderstanding about the environmental impact of this area of marketing has conspired to leave an awful lot of businesses […]

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Romax Invest in IT Print Week Business Inspection Feature: A spacious and secure IT set-up

Romax Invest in IT Print Week Business Inspection Feature: A spacious and secure IT set-up Continued investment at Romax in our IT Structure does not go unnoticed. PrintWeek kindly reporting on our investment under their regular Business Inspection feature. Big and deserved thanks to Wes Dowding, Operations and Technical Director at Romax, who managed the […]

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Multi-Channel Marketing

  Romax brings multi-channel marketing in house In addition to offering data services and printed direct mail marketing, Romax will now be able to provide seamless integrated SMS and email campaigns thanks to a new content management system from Italian developer MagNews. Instead of sub-contracting out the email and SMS parts of multi-channel campaigns to […]

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New Email Marketing Platform at Romax

Romax are pleased to announce from July, the launch of a new online marketing platform that enables customers to create and track email and SMS marketing communications. This new platform guarantees a high performance, through a wide range of traditional and advanced features – such as WYSIWYG editor and unique landing pages, this high degree […]

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