Business Apps for Designers, Print Buyers and Marketing Professionals

Business Apps for Designers, Print Buyers and Marketing Professionals Whether you work in the print industry, you work in marketing or buy print for a living, certain tools just make life easier, with help from PrintWeek and a little more research of our own we have chosen our top three apps that we use all […]

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Can marketing automation software systems improve DM results?

How marketing automation software can be used to improve DM results   The emergence of marketing automation systems has added a new dimension to companies’ direct marketing campaigns. The evidence suggests that these systems are effective in improving the monitoring of results from campaigns and better targeting precious marketing resources. According to the 2013 Lenskold […]

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The Future’s Bright, The Future’s OMNI Channel

Romax – The Future is OMNI Channel Linear marketing and purchasing is rapidly becoming a thing of the past. When customers enter a store today they are usually already informed about products through other channels, such as direct mail or the internet. Additionally, while in store they may be browsing elsewhere simultaneously using mobile apps, […]

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