To Clean or Not to clean data that is the question…

So, why clean your data? Here at Romax, we are of the belief that less is more. Why send your personalised direct mail campaigns to incorrect addresses? It really does defeat the object of what you are trying to achieve. Data Decay Around 1.5 million people move house each year and over 500,000 people, unfortunately, passed […]

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Data Sharing The Pros and Cons

Data sharing between consumers and business is vital for commerce. By Robin Sumner, Managing Director at Romax. Data security, fair and appropriate usage of shared data and respect for consumer rights create a sometimes contentious but always interesting, debate between what is legal, what is reasonable and what is intrusive. Weighing up your approach is critical. […]

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