Do you have a Brand Champion?

What is a brand champion? Larger organisations often have one – and it is an important role that has the responsibility for promoting and protecting your organisation’s image. A brand champion has responsibilities both inside your organisation and externally. They may be part of the team who creates and develops the brand, which also ensures […]

Read More…



What does your direct mail say about your brand?

What does your direct mail say about your brand?   Poor branding can hurt in more ways than one. How do you stand out from the herd? Every business strives to create a brand that connects with their audience and results in leads and sales. However, each facet of marketing should be handled differently, and there […]

Read More…



Pay peanuts – get monkeys! No more monkey business for Direct Mail Marketing!

Pay peanuts – get monkeys! No more monkey business for Direct Mail Marketing!   Would you put your brand’s future in the hands of monkeys? Direct mail marketing is enjoying a resurgence as advertisers realise the power of this channel. The increase in postage rates has been no barrier to this within the sector with greater […]

Read More…