September 12, 2012
Romax attended the Cross Media Show 2012 last week where we met some new faces in the market and had the chance to catch up with some old contacts which was great. Romax are specialists in Cross Media and Managing Director, Robin Sumner was invited to speak on a panel to help businesses implement successful Cross Media Marketing in today’s dynamic market. Watch Robin give advise at the cross media show here.
Cross Media ensures an integrated and fluid use of multiple media channels to send your marketing message and engage audiences so that the message reaches the audience in the most effective way. Cross Media engages your target audience using their preferred media, and therefore more effectively and increasing your return on investment. It also ensures that the organisation’s message is not diluted, as one campaign covers all marketing channels. At the event, Robin also took part in a live media stream interview to talk about Romax, watch it here.
Cross Media is not just about using all media channels to communicate with your audience, it’s about using the right combination of channels to reach specific audiences using information on your customer’s socio-economic group and the data that is held on their activity by your organisation. Romax helps clients to implement successful Cross Media, so whether it’s direct mail, SMS, PURLS or emails we can help.
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