March 25, 2015

Small Print, Big Impression – Helping Start Up a Consumer Brand in the UK

Small print, big impression – Helping Start Up a Consumer Brand in the UK

Getting started in business, particularly launching a consumer brand in the UK is a daunting and yet exciting prospect. Your focus must remain on the core product or service, ensuring that you keep a strategic overview of the business, not getting tied up and bogged down in the minute detail. Understanding your key market is absolutely critical. As a start up, you will have limited historic data to work with so understanding your market and using an expert in marketing data to help you understand that data is the key for growing your future business in line with your strategy.

Growing competition and the rise in electronic marketing has resulted in a tougher business climate. These days it’s simply not enough to be offering your goods and services through shop front premises alone, or exclusively through your website. Multi channel communication cross media, that allows your customers to get the same exemplary service no matter what medium they choose, is now critical to continued business success.

Take a look at three reasons why you need a single agency to get your message out there effectively.

Seamless Communication: If your customers find that your direct mail offers a promotional discount they can’t get via email, or that there’s an in store offer that isn’t available through your website, they’ll just go elsewhere.

Synchronised Branding: is essential, which is why a single agency is often the best option. They will know exactly what’s being offered to your audience, maximising the chances of a smooth transition between mediums, which is vital to continued engagement.

Reduced Cost: Almost invariably the bulk of the costs involved in synchronising retail and marketing services lies in the initial planning and development stages. Opting to contract with a single agency to undertake all aspects of the work ensures these costs are minimised, giving you better value for money.

When you’re starting a consumer brand in the UK, there’s enough to do without spending large amounts of time and energy managing your outside contracts. By selecting a suitably experienced and skilled agency to get you the outcomes you want, it’s possible to delegate the work confidently, knowing it will be done to an exemplary standard. Marketing is now such a complex area to navigate successfully that outside help is often essential. Using a specialist agency to achieve your marketing objectives affordably is frequently a successful solution.


romax_logo_tag_blueRomax Marketing & Distribution, a Greenwich-London based company, provides a wide range of services in Direct Marketing for B2B and B2CDirect Mail, Data Management, Printing, Discount Postage and Membership Communication Services and Consultancy. Contact us: +44 (0) 20 8293 8550

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