Mail fulfilment – Cost vs. quality? You decide what’s value for money.
Direct mail is one of the most effective ways to reach your targeted audience, but choosing the right vendor to first develop and secondly deliver your direct mail can be a challenge without a little basic knowledge. You might be tempted to go for the cheaper option, but that’s not always the best choice.
If you’re considering choosing a new direct mail provider then it’s imperative to check references and look at previous direct mail samples. Any reputable company should have no problems handing these over.
Advertising agencies can provide many services. They should be able to take the entire direct mail campaign, from design right through to the high end finished project and importantly add value. If you’re looking to combine your direct mail campaign with other modals, for example television and radio advertising, then they can be a vital resource. On the down side agencies often to not have all the knowledge and use the print producers and mailing houses for their expertise but strip out all of the profit. A good agent is a transparent supplier that details and measures clearly their supply chain treating them as important partners rather than commodity suppliers.
Direct mail is what direct mail production companies do. For you this means working with tried and tested vendors who are effective at trouble shooting and adding value early on in a campaign. A word of warning is to make sure that you keep up to date with campaign progress and keep in control of it. Direct mail production companies rely on manufacturing plants to produce your mail, always insist on a facility site tour prior to engagement.
You should get greater control working direct with the vendor of direct mail fulfilment as you won’t concern yourself with any third party contact. It should be an effective way to reduce costs and speed up the direct mail process.
Romax Marketing & Distribution, a Greenwich-London based company, provides a wide range of services in Direct Marketing for B2B and B2C, Direct Mail, Data Management, Printing, Discount Postage and Membership Communication Services and Consultancy. Contact us: email@example.com +44 (0) 20 8293 8550
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