Mailmark Savings Continue to Provide the Lowest Price for Volume Mail.
Customers opting to continue using CBC barcode services for posting Business Mail and Advertising Mail, sorted and unsorted letters will experience a price increase of circa 1.5% from 4th July 2016.
To avoid the price increase, (if you have not already made the switch) we recommend you move to one of the Mailmark postage products that are available. Mailmark will be circa 4% cheaper than CBC barcode services from July 4th 2016 as the CBC Product costs increase. (Mailmark costs will remain the same).
Mailmark is Royal Mail’s 2D barcode technology. It includes the following benefits at no extra cost to you:
- Where mail is and when it’s going out for delivery
- Accurate predictions of mail landing allow flexing of resource in your contact and marketing teams
- Online, custom reporting so that you can see the status of your mail and the quality of your data
As your mail is produced, a Mailmark is added. Your mailing details are then added to an e-manifest (an electronic list of your consignments). That gets sent to Royal Mail. As your mail rolls through the postal system, the barcodes are scanned and recorded, generating a personal report which you can check online to see exactly what’s happening with your mail.
More information about Mailmark Savings is available at royalmail.com/Mailmark.
What Next for the Postal Industry?
Early adopters of this service have seen the continued improvement of the service and a reduction in issues (although relatively minor) relating to reporting which were to be expected from any new product. Royal Mail’s move towards increasing non-Mailmark postings demonstrates their, and that of the postal industry at large, intention to drive users towards a more efficient sortation based on more machine sortable work.
It is understood that mail – particularly mail that cannot be machine sorted – will attract increased costs in comparison to the Mailmark service as Royal Mail is forced to improve efficiencies. Charges based on the ‘work required’ to deliver a particular mail format type will evolve, rather than (what has been perceived over the years) a cross subsidy by volume machine sortable mail to cover the additional costs of hand sorting bulky and non-machine sortable mail.
Romax Marketing & Distribution, a Greenwich-London based company, provides a wide range of services in Direct Marketing for B2B and B2C, Direct Mail, Data Management, Printing, Discount Postage and Membership Communication Services and Consultancy. Contact us: email@example.com +44 (0) 20 8293 8550
« Postal Industry News – and it’s all Good Survival of the Fittest »