June 16, 2014
Romax Helps Advertisers Increase ROI with Cross Channel Marketing
“We have seen that with the deeper penetration of digital campaigns, that direct mail is still seen as a key tenet of advertisers outreach strategy for reaching people”
The team at Romax have found that advertisers were keen to get a deeper share of mind, with many reverting back to traditional direct mail and print solutions to personalise messaging amid the constant stream of digital activity clouding messaging online. A well placed direct mail campaign, used as part of a carefully thought out lead nurturing plan, can help bolster customer conversion activities significantly.
Romax’s consultative approach and extensive quality assurance helps ensures that campaigns are designed to deliver on campaign outcomes, provide better sources of sales attribution to advertisers and ensure the highest quality print and fulfilment solutions are selected to help their clients achieve a greater return on investment from campaign spend.
Established in 1997, we have an excellent track record of servicing leading organisations such as the BBC, NHS, and The Economist, amongst many others, including thousands of SME’s delivering superior ROI on the way. Specialising in cross media applications, Romax provide intelligent media solutions across a number of channels including Social Media, Web, Mobile and Print whilst also providing comprehensive data enhancement and creative design across all key vertical sectors, including Retail, where they service notable clients such as Emma Bridgewater, Camelot, and Jones Lang Laselle.
Robin Sumner, Managing Director of Romax, says “we have seen that with the deeper penetration of digital campaigns, that direct mail is still seen as a key tenet of advertisers outreach strategy for reaching people at home. Effectively done it helps advertisers improve customer conversion rates and increase overall life time value campaigns. This is why we are seeing an increase in print campaigns to support cross channel campaigns”.
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