March 16, 2015

The Marketing Plan: How far in advance should you plan?

The Marketing Plan: How far in advance should you plan?


Marketing your new product or service can be a tricky task. It is not enough to create a strong marketing pitch – you also have to time your strategy correctly to maximise its influence. If you do not give yourself enough time to execute your plan properly, your great product may never make a real impact on its target market.

Timing your campaign The marketing life cycle of any product begins and ends in the same place: with the buyer. Until you know who your audience is, you will not know how to sell your product. Once you have your target customer clear in your mind, you can work out the best way to communicate with them.  The problem is, any media you decide to use to connect with your potential buyer will have its own set of time sensitive requirements. Say you want to launch at the next big trade show – you now have to be sure you have your entire marketing plan focused to peak on that date. Perhaps you want to launch a print advertising campaign, in which case you will be beholden to publication schedules.


Trying to figure out the best way to time your marketing strategy can quickly become a headache. With deadlines looming, it’s common for businesses to panic and throw together poorly constructed promotional plans that do not make a meaningful impact in the market.  This is where Romax can help.

Since 1997 we have been a leader in the field of direct marketing. We understand the timing of campaigns inside and out, and so can guide yours in the fastest, cheapest and most effective way. Even at short notice we know how to maximise the effect of your promotional efforts, ensuring your product gets the perfect launch at the perfect time. Giving your marketing plan the correct schedule is not always easy. Trust the experience of Romax to execute your campaign with the perfect timing.


romax_logo_tag_blueRomax Marketing & Distribution, a Greenwich-London based company, provides a wide range of services in Direct Marketing for B2B and B2CDirect Mail, Data Management, Printing, Discount Postage and Membership Communication Services and Consultancy. Contact us: +44 (0) 20 8293 8550

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