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How to Create a Buyer Persona Template for your Business

March 5th, 2019

Marketers constantly try to create the perfect buyer persona for their business, not many though have a good grasp on how to properly create one.

In this article, we are going to show you how to properly create a buyer persona template to use for your own business.

To be frank, creating a buyer persona template for your business can be a daunting task, mainly because if you do not do it right you might end up targeting the wrong audience.

And that’s something you should definitely want to avoid as it can really drain your marketing budget.

What is a buyer persona?

A buyer persona in layman terms can be described as a representation of the ideal type of customer that can be benefited from using your product or service.

Marketers are constantly creating and tweaking buyer personas in order to accurately target specific customer segments.

What are the benefits of creating a buyer persona?

Creating a buyer persona comes with a lot of benefits for the growth of your business.

Buyer personas will help you with:

  • Product optimization and overall user experience
  • Find leads that will be relevant to your business
  • Understand the behaviour of your customer (Behaviour marketing)
  • Optimizing your overall business strategy

 

Let’s take a quick look on the step you need to take in order to create a template for your buyer personas.

The following how-to addresses both B2B and B2C audiences, although some small adjustments might need to be made according to your audience.

How to Create a Buyer Persona Template

So to exactly understand how to create a buyer persona I am going to do this along the way so you can exactly see the process that I am going to follow.

First of all, we need to set the basis of our template, that means which aspects of the buyer persona our template is going to cover.

The most common traits to cover are but not limited to:

  • Identity
  • The backstory of Personal Life
  • Career Path and Choices
  • Personality Traits and Tendencies
  • Online and Offline Purchase Behavior
  • Goals
  • Pain Points and Challenges
  • Familiarity with Product Use

 

After you figured out which aspects are going to be included within your template you have to start asking questions.

For this specific example, we are going to use the following traits that will be included within our template. I am going to be using Google Slides to create my persona template!

Identity

The identity section of your template will cover all the basic personal details you need to know in order to establish an appropriate buyer persona.

Within that section you can include information like:

  • Name
  • Gender
  • Age
  • Location
  • Marital Status
  • Education
  • Job Title
  • Annual Income

Goal Section

Within that section of your buyer persona template you want to answer some of the following questions.

What are your:

  1. Overall goals in life?
  2. Career goals?
  3. What do you hope to achieve with the use of our product?

And you can include it directly under the avatar photo of your template like so:

Which leads us to the next section of the template.

Challenges and Pain Points

In this Section you will cover some pain points of your ideal customer this can be done by answering a couple of simple yet difficult to answer questions:

  1. What type of job you would most likely dislike?
  2. What’s the most memorable bad customer experience you ever had?
  3. Have you ever regretted a purchase?

Online and Offline Purchase Behaviour

This is one of the most important aspects of your template for both B2B and B2C buyer personas.

You will want to carefully think what type of purchases your ideal customer is making or going to make. This will help you understand purchasing patterns that can even help you restructure the pricing of your products.

 

Some example questions you should be asking here are but not limited to:

  1. Do you use the web to search for products?
  2. What’s your most recent offline purchase?
  3. What’s your prefered method of payment?

Concluding

 

That concludes our small yet effective guide to start building your own buyer persona template.

There are literally hundreds other combination you can include within your template some additional traits you can include are:

  • Products that were used but failed to accommodate their needs
  • Information based on similar products they’ve used

 

Before we go here is a bonus pro tip:

To get a better understanding of your ideal customer consulting with your sales and marketing team is a process many businesses fail to do! Make sure you are not one of them.