May 11, 2015

Is this the final Whistl for End to End?

Whistl, the postal operator (previously known as TNT) has suspended its End to End mail collection and delivery service after funding was withdrawn by Lloyds Banking Group.

were the main competitor to Royal Mail for the complete collection and delivery service, but were accused by Royal Mail of ‘cherry picking’ city centre, highly populated areas where postal distribution was economically viable. Royal Mail are still legally obliged to provide the universal service where the cost of delivery is the same whether you deliver locally or to the Shetland Isles.

The announcement by Whistl, places in jeopardy up to 2000 jobs for delivery agents that worked for the delivery service under the ‘LocalSort’ brand. During this period, all mail will be sent through the Down Stream Access (DSA) route, where mail is collected by the carrier, sorted and injected into Royal Mail for final mile delivery.


Delivery of mail is a competitive market and Romax are experts in the market which remains highly competitive. The often misconception surrounding mail is the physical cost to send mail as an advertising medium, with mail costing as little as 19p per item for qualifying advertising mail, making the ROI on a direct mail campaign much higher than other media.

romax_logo_tag_blueRomax Marketing & Distribution, a Greenwich-London based company, provides a wide range of services in Direct Marketing for B2B and B2CDirect Mail, Data Management, Printing, Discount Postage and Membership Communication Services and Consultancy. Contact us: +44 (0) 20 8293 8550

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