Importance of data quality in direct marketing

The need for good quality data when carrying out effective direct marketing campaigns has been highlighted in a recent report.

The Direct Marketing Commission Annual Report reveals how over the last year, three-quarters of complaints made to the organisation were regarding data, privacy and quality issues.

The report states that over the year of April 2011 to May this year they have received numerous complaints from businesses who have outsourced their data from a supplier and found the data was inaccurate, out of date or was not their target market, having conducted their direct marketing campaign.

Commissioner, David Coupe gave advice to “check, check and check the source of the data used in the campaign.”

Your data is in safe hands with Romax

Romax carry out an exclusive 22-point data check on every campaign we send out to ensure accurate and reliable receipt of your campaigns. We also offer a full bureau of data services including suppression of gone aways, movers and deceased recipients – amongst many others. In addition to this we have a vast range of accreditations and memberships, including ISO 27001 accreditation in Data Security.

Call Romax now on 0845 644 1892 to discuss improving the quality and accuracy of your data.