June 10, 2015

What does your direct mail say about your brand?

What does your direct mail say about your brand?


Poor branding can hurt in more ways than one. How do you stand out from the herd?

Every business strives to create a brand that connects with their audience and results in leads and sales. However, each facet of marketing should be handled differently, and there isn’t a one size fits all approach that works online and in print. Have you ever wondered what your outgoing mail says about your brand? Do you know how to speak to customers in the most effective way when creating direct mail campaigns?

First impressions count

Direct mail is a wonderful marketing tool; in many ways, it’s more intimate and immediate than email, search engine marketing and advertising since potential customers have information about your brand, products and services right at their fingertips. However, it can be tough to make your brand stand out. In reality, you only have a few seconds of a person’s attention as they quickly scan your promotional literature before deciding if it offers them anything of value. If it’s unclear what your brand is and what it does, your leaflet or flyer could end up in the bin in moments.

Are you getting the right message across?

With direct mail, particularly when it comes to small flyers and leaflets, you have limited space to place your message, so it needs to be concise and incredibly compelling. What is it that you want someone to do after reading your literature? Is it to visit your website? Complete a form for more information? Call you? It’s incredibly important to craft this message carefully and give readers a very good reason to spend their time contacting you or researching further information. It can be tricky to do this successfully, particularly for startup companies or businesses outside the UK who are trying to penetrate the UK market. Unsuccessful campaigns are a learning curve, but they can be very expensive and often you do not get a second chance to launch a new product effectively.

Get Some Help!


Having access to direct mail expertise in the UK could significantly help you to create compelling, successful campaigns that lead to concrete leads and sales. At Romax, we have a huge amount of expert knowledge on direct mail; we’ve made all the mistakes in the past and learned from them so you don’t have to! Not only that, but we have fantastic local knowledge of the UK market and can help you to craft strong messages and portray your brand in the most effective way to make your campaigns successful, time and time again. By working in partnership with us, you can tap into the lucrative UK market and expand your brand to an enormous array of new customers. For more information or advice please don’t hesitate to get in touch; let’s discuss your business goals and help to make them a reality.


romax_logo_tag_blueRomax Marketing & Distribution, a Greenwich-London based company, provides a wide range of services in Direct Marketing for B2B and B2CDirect Mail, Data Management, Printing, Discount Postage and Membership Communication Services and Consultancy. Contact us: hello@romax.co.uk +44 (0) 20 8293 8550

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