July 24, 2019

Direct Mail Marketing: Communicate to Your Audience Directly

A survey shows that 76 per cent of small businesses practice online marketing, while only 14 per cent are still using offline methods, like direct mail. They spend up to £5000 a year on marketing, but the majority of the cost goes to online methods. But not all businesses find online marketing easy, and some of them struggle to keep up.

Despite the advantages of online marketing, direct mail marketing can still help grow your business. According to the Direct Marketing Association (DMA), direct mail achieves 4.4 per cent response rate while email gets 0.12 per cent. 

At Romax, we can help you communicate with your audience directly with our comprehensive direct mail marketing services. This type of marketing stays relevant because it contributes to higher brand recall.

A Highly Targeted Marketing Strategy

Identifying your target market is crucial to growing a business. Knowing who your market allows you to understand their needs and how you can provide a solution to those needs. 

Direct mail marketing is a highly targeted approach to marketing. Through this method, you can deliver your message directly to your audience, which helps build a personal connection. You can purchase a mailing list of your potential customers from distributors like DMA.

Additionally, Royal Mail’s Partially Addressed Mail is one initiative that helps businesses reach target customers and boost acquisition strategies. This initiative is also General Data Protection Regulation (GDPR) compliant because you’re not using personal data. Instead of the recipient’s name, you should refer to them as a ‘Valued Customer’. You can reach up to 30 per cent more households compared to a personalised cold mailing list. 

Capturing Your Audience’s Interest

Your direct mail marketing can generate more responses if your materials grab your audience’s attention within eight seconds. That’s how long you have to attract them, which means using eye-catching images to convey your message.

Using larger mailers, unique images and bright colours can help gain attention because the brain processes images faster than text. Make sure that your headline is in a large, easy-to-read font that drives curiosity. 

By all means, you can be creative with your mail marketing materials, but it may unwise to overdo it. Your goal is still to inform your readers about your products or services, so keep your copy simple and clear. 

Produce Quality Direct Mail Campaigns

The DMA survey explains advances in printing quality and creative use of envelopes contribute to the popularity of direct mail marketing. You should invest in quality materials to enhance the experience of your target customers. Mail marketing requires more interactions compared to opening an email, so you have to make it worthwhile for the consumers. 

Our team can assist you in creating direct mail campaigns that generate responses. Our services focus on customer acquisition, retention and other opportunities. We dedicate time to understand your goals and provide suggestions to improve your design, print and production elements to maximise your ROI.

Contact us today, and let us tailor a cost-effective mail marketing solution for your business.

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