September 30, 2011
Predictive Analytics – Leveraging Your Client Data.
Predictive analytics helps your organisation anticipate change so that you can plan and carry out strategies that improve outcomes. By applying predictive analytics solutions to data you already have, your organisation can uncover unexpected patterns and associations and develop models to guide front-line interactions. This means you can prevent high-value customers from leaving, sell additional services to current customers, develop successful products more efficiently, or identify and minimize fraud and risk. Predictive analytics gives you the knowledge to predict…and the power to act.
Your data is probably the best tool you have but the most underused in your organisation.
Driving increased return on investment – upselling – cross selling – how do you go about it?
Romax provides a full data analytics service enabling you to review your data and make better marketing decisions. Who to target, with what method, what message and using what medium best suited to that individual. Predictive Analytics – allows us to see the propensity of your clients, based on previous purchasing history, location, person type and other criteria, to provide you with a highly improved set of data to make your investment decisions on.
We use IBM SPSS, XEROX XM Pie and Socio Economic Analytic and Mapping software combined with inhouse systems and a highly experienced team of marketing experts and data anlysts to provide recommendation reports.
We then, if required, can create, design and distribute campaigns for you and manage the return, and onward marketing analysis whilst you concentrate on handling the increased revenue as a result.
XMPie,the leading provider of software for cross-media, variable data one-to-one marketing, offers solutions to help businesses create and manage highly-effective direct marketing and cross-media campaigns. XMPie software allows businesses to uniquely leverage customer information to achieve dramatic returns on their marketing investments. For server-based cross-media publishing, campaign management and more.
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