How to be British and do Business Abroad

British Marketing Overseas

Post Brexit Guide to Help you to be British and do Business Abroad By Charlie Browning, Data and Print Services Manager, Romax Being successful when contemplating doing business abroad and building relationships with clients or suppliers in other countries can often hinge on how you act, dress and deal with people from different cultures. Larger […]

Read More…



Enhancing Customer Data Reduces Costs, Risk and Improves ROI

Enhancing customer data reduces costs, risk and improves ROI   Basing your marketing strategy and content on data is a sure fire way to guarantee that your marketing communications resonate with your intended audience. Failure to gather data and then use this as the foundation for all subsequent marketing decisions will mean that much of your […]

Read More…



Two Sides Press Release

The is an extract from a recent ‘Two Sides’ Press release. We welcome discussion around this subject so please do let us know how you feel. Two Sides launches new global initiative to stop the use of misleading “go green – go paperless” environmental claims New research reveals major global corporations are still flouting regulations […]

Read More…



Is your direct mail supplier up to standard?

Quality check: Is your direct mail supplier up to standard? Whether it’s passing the Christmas deadline panic, starting a new financial year, or simply being inspired by the fresh start, the new year often prompts organisations to carry out reviews. That’s certainly true users of direct mail, but one review you may overlook is the quality […]

Read More…



The Future’s Bright, The Future’s OMNI Channel

Romax – The Future is OMNI Channel Linear marketing and purchasing is rapidly becoming a thing of the past. When customers enter a store today they are usually already informed about products through other channels, such as direct mail or the internet. Additionally, while in store they may be browsing elsewhere simultaneously using mobile apps, […]

Read More…



Advertisers Increase ROI with Cross Channel Marketing

Romax Helps Advertisers Increase ROI with Cross Channel Marketing   “We have seen that with the deeper penetration of digital campaigns, that direct mail is still seen as a key tenet of advertisers outreach strategy for reaching people”   The team at Romax have found that advertisers were keen to get a deeper share of […]

Read More…