Can Direct Mail Boost Sales on Black Friday?

Written by Nilda Cerna, Marketing Manager at Romax Marketing & Distribution. Historically, the biggest shopping day around the World is Black Friday, which happens on the last Friday of November every year, just after the traditional American Thanksgiving. Everyone has the image of people in the US buying as if the end of the World is coming.  Sales […]

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Top 9 Christmas Campaigns

Written by Nilda Cerna, Marketing Manager at Romax Marketing & Distribution. Top 9 Direct Mail Christmas Campaigns With the preparation for your Christmas and New Year campaign either underway or about to begin (yes, it’s July, but, it’s never too early for Christmas), as a marketer you should consider including Direct Mail in your marketing plans. Why? There are multiple reasons to include Direct Mail in your […]

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Data Sharing The Pros and Cons

Data sharing between consumers and business is vital for commerce. By Robin Sumner, Managing Director at Romax. Data security, fair and appropriate usage of shared data and respect for consumer rights create a sometimes contentious but always interesting, debate between what is legal, what is reasonable and what is intrusive. Weighing up your approach is critical. […]

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Arts and Culture Marketing for London

London Marketing Services

Written by Charlene Plows, Head of Client Services at Romax Marketing. Maybe it’s because I am a Londoner…… So what do I love about London?? The arts and culture in London for a start, not to mention the multi-billion-pound retail industry. It is just so accessible, I can simply jump on a tube and within ten […]

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Retail Marketing and Ad Mail together in Perfect Harmony

Retail Marketing and Ad Mail together in Perfect Harmony After a long period of consultation Royal Mail and Royal Mail Wholesale have responded to the predominantly retail catalogue industry and are introducing a trial for Tiered Weight Ad Mail for Retail Catalogue Producers. What does this mean? Prior to this trial, because of weight restrictions in […]

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Let’s Get Naked! A Naked Mailer That is

Let’s Get Naked! When planning your catalogue mailing for Christmas (or any time of the year), going naked was probably not the first thing that crossed your mind when you thought about it! However, now that you’re interested has been piqued we can explain what going naked means in this context: I am sure you […]

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11 reasons to increase your Summer marketing activity

Summer Marketing Trends

11 reasons to increase your Summer marketing activity In business to consumer (B2C) marketing, the users of your services have more time to absorb your message when not at work surely? But are they at home? Does that matter? According to an article in the Telegraph published in February 2015, the staycation is an increasingly […]

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Enhancing Customer Data Reduces Costs, Risk and Improves ROI

Enhancing customer data reduces costs, risk and improves ROI   Basing your marketing strategy and content on data is a sure fire way to guarantee that your marketing communications resonate with your intended audience. Failure to gather data and then use this as the foundation for all subsequent marketing decisions will mean that much of your […]

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