Can we help save you time and money?

Every activity in your company uses either physical resources, human intervention and, of course, time. However, there are many things that are time-consuming (and often not very exciting for your staff to do). These cost money and often use resources unnecessarily. Data cleaning For instance, when you have one or more lists of contacts that you send […]

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Can Direct Mail Boost Sales on Black Friday?

Written by Nilda Cerna, Marketing Manager at Romax Marketing & Distribution. Historically, the biggest shopping day around the World is Black Friday, which happens on the last Friday of November every year, just after the traditional American Thanksgiving. Everyone has the image of people in the US buying as if the end of the World is coming.  Sales […]

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Top 9 Christmas Campaigns

Written by Nilda Cerna, Marketing Manager at Romax Marketing & Distribution. Top 9 Direct Mail Christmas Campaigns With the preparation for your Christmas and New Year campaign either underway or about to begin (yes, it’s July, but, it’s never too early for Christmas), as a marketer you should consider including Direct Mail in your marketing plans. Why? There are multiple reasons to include Direct Mail in your […]

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Data Sharing The Pros and Cons

Data sharing between consumers and business is vital for commerce. By Robin Sumner, Managing Director at Romax. Data security, fair and appropriate usage of shared data and respect for consumer rights create a sometimes contentious but always interesting, debate between what is legal, what is reasonable and what is intrusive. Weighing up your approach is critical. […]

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Arts and Culture Marketing for London

London Marketing Services

Written by Charlene Plows, Head of Client Services at Romax Marketing. Maybe it’s because I am a Londoner…… So what do I love about London?? The arts and culture in London for a start, not to mention the multi-billion-pound retail industry. It is just so accessible, I can simply jump on a tube and within ten […]

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Retail Marketing and Ad Mail together in Perfect Harmony

Retail Marketing and Ad Mail together in Perfect Harmony After a long period of consultation Royal Mail and Royal Mail Wholesale have responded to the predominantly retail catalogue industry and are introducing a trial for Tiered Weight Ad Mail for Retail Catalogue Producers. What does this mean? Prior to this trial, because of weight restrictions in […]

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Let’s Get Naked! A Naked Mailer That is

Let’s Get Naked! When planning your catalogue mailing for Christmas (or any time of the year), going naked was probably not the first thing that crossed your mind when you thought about it! However, now that you’re interested has been piqued we can explain what going naked means in this context: I am sure you […]

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How to Increase Retail Sales

How to Increase Retail Sales – On and Off Line. Whether it’s due to forces beyond our control, seasonal sales or a decline in foot traffic, many retailers will experience a slump in sales at some point. The following are a few simple ways you and your staff can improve your retail sales. Here are a […]

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11 reasons to increase your Summer marketing activity

Summer Marketing Trends

11 reasons to increase your Summer marketing activity In business to consumer (B2C) marketing, the users of your services have more time to absorb your message when not at work surely? But are they at home? Does that matter? According to an article in the Telegraph published in February 2015, the staycation is an increasingly […]

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Enhancing Customer Data Reduces Costs, Risk and Improves ROI

Enhancing customer data reduces costs, risk and improves ROI   Basing your marketing strategy and content on data is a sure fire way to guarantee that your marketing communications resonate with your intended audience. Failure to gather data and then use this as the foundation for all subsequent marketing decisions will mean that much of your […]

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Small Print, Big Impression – Helping Start Up a Consumer Brand in the UK

Small print, big impression – Helping Start Up a Consumer Brand in the UK Getting started in business, particularly launching a consumer brand in the UK is a daunting and yet exciting prospect. Your focus must remain on the core product or service, ensuring that you keep a strategic overview of the business, not getting […]

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Boost export sales to the UK

Boost export sales to the UK The UK is a member of the G8 with one of the world’s largest economies, has a population of almost 65 Million people, with a GDP of $2.435 Million which is $37,444 per capita. According to the United Kingdom’s Office of National Statistics (ONS), 83.4% of all imported goods […]

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Is your direct mail supplier up to standard?

Quality check: Is your direct mail supplier up to standard? Whether it’s passing the Christmas deadline panic, starting a new financial year, or simply being inspired by the fresh start, the new year often prompts organisations to carry out reviews. That’s certainly true users of direct mail, but one review you may overlook is the quality […]

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The Future’s Bright, The Future’s OMNI Channel

Romax – The Future is OMNI Channel Linear marketing and purchasing is rapidly becoming a thing of the past. When customers enter a store today they are usually already informed about products through other channels, such as direct mail or the internet. Additionally, while in store they may be browsing elsewhere simultaneously using mobile apps, […]

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Advertisers Increase ROI with Cross Channel Marketing

Romax Helps Advertisers Increase ROI with Cross Channel Marketing   “We have seen that with the deeper penetration of digital campaigns, that direct mail is still seen as a key tenet of advertisers outreach strategy for reaching people”   The team at Romax have found that advertisers were keen to get a deeper share of […]

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Advertisers Return to Print Personalisation to Improve Response Rates

“Print, in all its forms, is still an important part of the media mix and we are seeing a trend back to it given the poor performance of some online channels”. As a marketing communications specialists, we have  core competencies in direct mail, print and personalisation, we have enjoyed considerable success helping our clients deliver innovative […]

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The average UK customer spends almost £600…

The average UK customer spends almost £600 as a result of receiving advertising mail each year. Here is some market information that demonstrates the use, scale and growth of advertising mail, its relevance and importance in today’s consumer world and how it could transform your advertising strategies and campaigns. Advertising Mail Facts and Figures</strong •In […]

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