Interview with Lisa Nugent, Head of Donor Recruitment at DKMS

DKMS began in Germany 1991 when the founder, Dr Peter Harf, formed the charity in honour of his wife, Mechtild who had lost her battle with blood cancer, following the family’s unsuccessful search to find a potentially lifesaving matching blood stem cell donor.  Peter had the vision to change this and create a future where […]

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Is your direct mail supplier up to standard?

Quality check: Is your direct mail supplier up to standard? Whether it’s passing the Christmas deadline panic, starting a new financial year, or simply being inspired by the fresh start, the new year often prompts organisations to carry out reviews. That’s certainly true users of direct mail, but one review you may overlook is the quality […]

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Membership Card Printing – Do Membership Cards Work?

How Can Membership Cards Work? While loyalty cards are common for businesses such as grocery stores and gyms, they can also be applied to virtually any organisation that offers a service or benefit. These are particularly important in paid membership as the member expects to receive quality communication and the quality of the card and […]

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The Future’s Bright, The Future’s OMNI Channel

Romax – The Future is OMNI Channel Linear marketing and purchasing is rapidly becoming a thing of the past. When customers enter a store today they are usually already informed about products through other channels, such as direct mail or the internet. Additionally, while in store they may be browsing elsewhere simultaneously using mobile apps, […]

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Advertisers Increase ROI with Cross Channel Marketing

Romax Helps Advertisers Increase ROI with Cross Channel Marketing   “We have seen that with the deeper penetration of digital campaigns, that direct mail is still seen as a key tenet of advertisers outreach strategy for reaching people”   The team at Romax have found that advertisers were keen to get a deeper share of […]

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Charities find success through Direct Mail

Recently charities, particularly pet-related charities have seen a spike in donations due to direct mail marketing efforts. National and local animal rescue groups, animal rights organisations, and other animal related non-profits have seen great success with these effective, targeted marketing options. Read more: http://www.digitaljournal.com/pr/825284#ixzz22lTbXbor Romax has worked with many charities to deliver success in their […]

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Fundraising In a Tough Market

Faced with a reduction in funding but the need to maintain services, the Civil Service Retirement Fellowship (CSRF) approached Romax to discuss a fundraising mailing. Having historically used Romax for member communications, print and storage, the CSRF, having never undertaken a fundraising mailing before, were understandably concerned about investing a considerable amount of money into […]

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