Making the complex simple

It’s easy to look at your internal processes and decide that they’re just too complicated to automate. But you might be surprised at what is possible, even complicated mailings with a number of variable elements. Case study Metfriendly provide financial products and services to the police service.  One of their challenges was to process complicated […]

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How a Data-Driven Strategy Improves Membership Renewal Programmes

Any organisation that has a membership programme understands the difficulties of retaining members. It’s common to see membership renewal numbers decline even as new membership numbers increase. This disparity can be the cause of problems in the future, especially if retention rates continue to fall. Organisations adopt different strategies to encourage existing members to renew […]

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Interview with Lisa Nugent, Head of Donor Recruitment at DKMS

DKMS began in Germany 1991 when the founder, Dr Peter Harf, formed the charity in honour of his wife, Mechtild who had lost her battle with blood cancer, following the family’s unsuccessful search to find a potentially lifesaving matching blood stem cell donor.  Peter had the vision to change this and create a future where […]

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3 Reasons to Outsource Your Membership Management

Written by Nilda Cerna, Marketing Manager at Romax Marketing & Distribution. Direct Mail is one of the top three recruitment channels for new members (32%.) *   According to the 2017 Membership Marketing Benchmarking Report by Marketing General Incorporated*, Word-of-Mouth WOM and digital marketing are the top two recruitment channels for  recruiting members, followed closely by Direct Mail […]

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[Webinar] 5 Successful Strategies to Improve Your Membership Programme

Free Webinar: 5 Successful Strategies to Improve Your Membership Programme 24th January 2018 | 1 pm GMT To make your Membership Programme a real success, you need to truly understand and engage your members through conversation on media platforms of their choosing. Learn what works best to welcome members and ensure that they both benefit from their […]

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How a Membership Programme Increases Loyalty and Renewals

Marketing for London Zoo

Written by Nilda Cerna, Marketing Manager at Romax Marketing & Distribution.   Are you looking for new ways to convert and reactivate new and old customers? The answer is most likely yes, who doesn’t want to reduce the time spent on converting a new client, whilst increasing the number of membership renewals? As a marketer, are you wondering how to […]

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5 ways to save money in your direct marketing communication

Written by Nilda Cerna, Marketing Manager at Romax Marketing & Distribution. It’s a fact that printed communication is back and it’s necessary for every marketing strategy. However, most of the digital marketers are worried about the price of printing and postage and how to measure direct mail campaign success. At Romax we have talked a lot about the […]

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E-Publishing through Publicus

  How to become publishing’s Top Dog Time to stand out from the pack Keeping your consumers up to date using the most appropriate medium, whilst providing individual preference is challenging. If you are not providing an additional smart medium alongside your proven marketing channels for your clients, then your competitors will be. For a […]

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Is it Time to Refresh your Membership?

Membership Engagement Services

Is it Time to Refresh Your Membership and Re-evaluate Your Approach? Members of an organisation are its lifeblood. But what is the perfect member? How many members do you want? Or need? Or can the organisation cope with? Who is your target member(s)? Which members bring the best to the organisation? The list goes on and […]

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Is your direct mail supplier up to standard?

Quality check: Is your direct mail supplier up to standard? Whether it’s passing the Christmas deadline panic, starting a new financial year, or simply being inspired by the fresh start, the new year often prompts organisations to carry out reviews. That’s certainly true users of direct mail, but one review you may overlook is the quality […]

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