Communication is vital in our world, it connects and informs, improving our life with knowledge whilst providing business and the consumer with choice and benefits. Understanding how to reduce the carbon footprint of your communications plays a big part in your brand strategy and planning. All communication has an impact on our world in terms […]
The digital landscape has caused a shift in how marketing strategies are developed. Different platforms and communication channels provide businesses with unparalleled access to customer data. Now, you can determine your target audience’s demographics and preferences, making it easier to create personalised marketing campaigns. But several businesses still struggle to understand the importance of their […]
Webinar GDPR for Marketing Professionals ———– Download the presentation and watch the recording here ———– Continuing our highly successful series of LIVE webinars, Romax Marketing will be offering Marketing Professionals the opportunity to get a full and practical insight into what GDPR means to the future of marketing. The LIVE Webinar will cover: The 5 […]
The GDPR uses terminology that marketers may not be familiar with. In order to provide clarity, the DMA has translated these legal terms so that marketers, not just legal professionals can understand the language used. Anonymous data: the process of removing personally identifiable information from data sets, so that the people whom the data […]
GDPR for Marketing Professionals Continuing our highly successful series of webinars, Romax Marketing will be offering Marketing Professionals the opportunity to get a full and practical insight into what GDPR means to the future of marketing. ———– Download the presentation and watch the recording here ———– The Webinar will cover: The 5 Key principles of marketing […]
General Data Protection Regulation (GDPR) is nearly upon us, and SMEs need to be prepared. So let’s take a look at what it is, the way it’ll affect businesses and what you can do to mitigate the risks. What is GDPR? Essentially it is a complete update of existing EU data protection laws. The […]
**TEST YOUR GDPR KNOWLEDGE WITH OUR QUICK QUIZ BELOW** What is GDPR? GDPR stands for General Data Protection Regulation and is set to replace the existing Data Protection Directive in May 2018. This framework was first put forth by the European Commission in 2012 and was finally agreed upon by the European Parliament and Council. […]