Using direct mail to increase customer loyalty

Using direct mail to increase customer loyalty The approach that businesses take when it comes to marketing has changed considerably in recent years for a number of reasons. The worldwide economic slowdown forced many companies to reevaluate their approach to marketing and consider what was and wasn’t working. Additionally, a greater understanding of digital marketing […]

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Personalised Mail Delivers the Most Powerful ROI

Messaging and personalised mail delivers the most powerful ROI   While forms of digital marketing such as social media, outreach publicity and email newsletters have taken centre-stage in advertising and publicity campaigns, it has been proven that the personalised approach of direct mail has a resonating effect on consumers. What matters are the foundational messages […]

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