Christmas 1970s Memories Baubles, Slade and Colourful Cards

It’s Christmas – well almost… By Charlene Plows, Head of Client Services From a very young age, I have the most wonderful memories of Christmas. Christmas trees with glittering baubles, Dad dressing up as Santa Claus in his cherry red suit; Mum trying to hide the Quality Street chocolates until the Christmas holiday officially begins, […]

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Survival of the Fittest

One in a Hundred – Survival of the fittest Survival of the fittest is a well-known evolutionary statement that helps explain Natural Selection. The differential survival and reproduction of an individual’s make-up (phenotype).  Its ability to adapt to its environment based on its observable characteristics or traits, such as its morphology, development behavior, and products of behaviour.   At the […]

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Technology Past and Present

old technology

The March of Technology from the 1980’s to Today by Malcolm Saunders, Pre-Press Team Romax 80s – BUZZ BUZZ BUZZ!!! Goes the old analogue alarm clock I used to have, as an apprentice off to work in the 80s, shocking, brash and waking up the whole house……. Today – compared to the relaxing ambient soothing alarm clock […]

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Direct Mail third most important channel in UK and USA

Direct Mail

Direct mail has once again proven that marketing professionals are returning in droves back to this tried, tested and effective medium. UK advertising expenditure for direct mail rose 4.5% to £965m over the first six months of 2015, and is forecast to reach £1.9bn by year-end, according to the latest results from the AA/Warc UK […]

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The increasing role Direct Mail plays in cross channel campaigns

The increasing role Direct Mail plays in cross channel campaigns   Cross channel campaigns are increasingly being used to great effect by companies, but one traditional marketing tactic is not being left behind. While a lot of industry experts wondered if the rise of mobile and social media marketing might spell the end for direct […]

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London Mailing House Tour a Success as Romax Can Organise a ‘Drinking Session’ in a Brewery!

London Mailing House Tour a Success Couldn’t organise the proverbial ‘P*** Up’ in a brewery, couldn’t be further from the truth for Romax, as we host members of the South East Board for a tour of the Romax Facilities followed by a tour of the local Meantime Brewery in Greenwich. As a digital manufacturing and […]

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ROYAL MAIL DELIVERS QUALITY OF SERVICE TARGETS

ROYAL MAIL DELIVERS QUALITY OF SERVICE TARGETS Royal Mail has met its regulatory First Class mail target for the financial year 2014-15 delivering 93.0 percent the next working day. It exceeded its Second Class mail target of 98.5 percent for the same period, delivering 98.9 percent within three working days. The UK has one of […]

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Boost export sales to the UK

Boost export sales to the UK The UK is a member of the G8 with one of the world’s largest economies, has a population of almost 65 Million people, with a GDP of $2.435 Million which is $37,444 per capita. According to the United Kingdom’s Office of National Statistics (ONS), 83.4% of all imported goods […]

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Marketing Glossary of Terms

  Welcome to our Marketing Glossary of Terms from Romax. This is intended to assist you in working with us. We try hard to avoid jargon, but there will always be a phrase or two that slips in! If you would like clarity on any please contact hello@romax.co.uk Phrase or Word Meaning or Interpretation Advertising […]

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Mailmen – Direct Mail Report Endorsed by Marketing Leaders

  Mailmen: Marketing Leaders Endorse Royal Mail MarketReach Direct Mail Report Robert Senior Comments on the effectiveness in the use of Direct Mail in a marketing campaign Mailmen: Marketing Leaders Endorse Royal Mail’s MarketReach Campaign endorsed by five influential industry leaders: Robert Senior, Worldwide CEO, Saatchi & Saatchi Fallon Group; Karen Blackett OBE, CEO MediaCom; […]

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List Management How Ready are You for Your Campaigns?

List management how ready are you for your campaigns? You may be wondering who some of the people on your database actually are, how they came to be there, whether they have changed their address – or name – have moved, and so on, when did they last purchase or donate, let alone interact with […]

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Pay peanuts – get monkeys! No more monkey business for Direct Mail Marketing!

Pay peanuts – get monkeys! No more monkey business for Direct Mail Marketing!   Would you put your brand’s future in the hands of monkeys? Direct mail marketing is enjoying a resurgence as advertisers realise the power of this channel. The increase in postage rates has been no barrier to this within the sector with greater […]

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Is your direct mail supplier up to standard?

Quality check: Is your direct mail supplier up to standard? Whether it’s passing the Christmas deadline panic, starting a new financial year, or simply being inspired by the fresh start, the new year often prompts organisations to carry out reviews. That’s certainly true users of direct mail, but one review you may overlook is the quality […]

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Postage price rises: what next for direct mail?

Postage price rises: what next for direct mail?   Royal Mail driving the postage price rise price rises are not  a surprise in themselves, but those in the direct mail industry were generally shocked to discover that, with very little notice, pricing changes expected for April 2015 will now take effect from the week beginning 2nd January 2015. […]

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Citylink Post to Cease UK Services in January 2015

Citylink Post to Cease UK Services in January 2015 The Downstream Access (DSA) wholesale postal market in the UK, will see further consolidation of service providers from 9th January 2015, as Citylink Post remove their UK postal service. Citylink Post have been using Secured Mail to manage their white labelled service for many months, and […]

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Postage Price Increase

Postage Price Increase – January 2015 As previously reported in a previous blog on postage increases being brought forward to January rather than the historical April increase, Royal Mail have now released their new pricing structure for the New Year. In Summary: Advertising Mail will increase on average by 2.5% Business Mail will increase on average […]

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Robin Sumner Romax MD starts tenure as BPIF South East Board Chairman

Robin Sumner MD of Romax Starts his 2 year tenure as Chair of the BPiF’s (British Print Industry Federation) South East Region Board. Paying Tribute to the outgoing Chair, Andy Skarpellis from Precision Print, Robin praised the work that Andy and the rest of the board did and stated that he was looking forward to […]

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Multi-Channel Marketing

  Romax brings multi-channel marketing in house In addition to offering data services and printed direct mail marketing, Romax will now be able to provide seamless integrated SMS and email campaigns thanks to a new content management system from Italian developer MagNews. Instead of sub-contracting out the email and SMS parts of multi-channel campaigns to […]

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‘It’s a Perfecta Horizon’ – as Romax looks forward following kit investment

New equipment gives Romax the cutting edge As a leading direct marketing services company Romax has invested in new equipment and software to ensure that we continue to meet our clients’ needs by offering them even greater options than before. We have installed new cutting and folding equipment at our Greenwich base, near London, as […]

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