Data Decoded: Using Customer Data for a Better Marketing Campaign

The digital landscape has caused a shift in how marketing strategies are developed. Different platforms and communication channels provide businesses with unparalleled access to customer data. Now, you can determine your target audience’s demographics and preferences, making it easier to create personalised marketing campaigns. But several businesses still struggle to understand the importance of their […]

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Direct mail provides an opportunity for brands to cut through the noise

The continuing spread of Covid-19 and its tragic effects has left very little of the print world untouched. The combination of an economic lockdown and staff either furloughed, laid off or working from home has completely transformed the industry landscape, with the majority of print companies reporting a significant decrease in order levels. There are […]

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Reach more people with partially addressed mail

This may sound counter-intuitive as ‘partially addressed mail’ may sound like there is missing information – and your mail may not get to the right place. But this is actually a very clever strategy to extend your marketing reach, without breaching the General Data Protection Regulations (GDPR). What is partially addressed mail? It’s an effective […]

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Saving costs while increasing engagement | SHEIN Case Study

If your target audience is highly mobile, or frequently changing addresses, it can be difficult to keep your direct mail campaigns well-targeted.  But there are ways to clean up your data regularly to improve the accuracy and effectiveness of your campaigns. Case study SHEIN is an international B2C fashion e-commerce company, selling women’s wear, plus […]

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5 ways to give your direct marketing a boost

The pendulum has swung back to make direct marketing very effective. For a long time email has muscled in on the act and, as it’s free and instant, it’s been a very popular marketing tool. It still is, but direct marketing also works very well. Give your direct marketing a makeover and get a much higher […]

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Safeguarding Your Brand Reputation Throughout The Direct Mail Process

Safeguarding Your Brand Reputation Throughout The Direct Mail Process Written by Robin Sumner, Managing Director Romax Marketing.   At Romax Marketing & Distribution, we work with you to create, print and distribute your Direct Marketing Campaign throughout the UK and overseas. We want to deliver the shortest turnaround whilst ensuring accuracy, quality and security. How […]

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7 Tips to Increase Your Direct Mail Response Rate

The blog post was written by Nilda Cerna, Marketing Manager. Maybe you’ve already included direct marketing as part of your marketing strategy or perhaps you are thinking about your first direct mail campaign. Either way, you can always tweak it to deliver a higher ROI, both as a stand-alone mailing piece or in the broader campaign. Marketing is not […]

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2018 Direct Mail Facts & Figures – JICMAIL Report

2018 Direct Mail Report   The JICMAIL, a Joint Industry Committee set up to represent clients who use mail and the industry that delivers it, have just launched their 2018 Direct Mail Annual Report “New Currency for Mail.” Over a 3 month period, JICMAIL tracked the mail activity of around 1,000 households. Participants recorded via an App the mail they […]

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45 facts you should know about Direct Mail

Written by Nilda Cerna, Marketing Manager at Romax Marketing & Distribution.   Everyone in marketing likes a statistic or two, so we thought 45 may be statistically enough to demonstrate some of the ‘must know’ facts surrounding direct mail!   Mail addresses 30% of people are less likely to open a piece of mail if their […]

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Can Direct Mail Boost Sales on Black Friday?

Written by Nilda Cerna, Marketing Manager at Romax Marketing & Distribution. Historically, the biggest shopping day around the World is Black Friday, which happens on the last Friday of November every year, just after the traditional American Thanksgiving. Everyone has the image of people in the US buying as if the end of the World is coming.  Sales […]

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Direct Mail Beats Email – Neuroscience Confirms It

Written by Nilda Cerna, Marketing Manager at Romax. “I worry that the overwhelming rapidity of information is affecting cognition and deeper thinking” Eric Schmidt, Executive Chairman of Googles’ parent company Alphabet Inc.   Have you heard about the recent re-birth of Direct Mail Marketing? This revival is based on several reasons: on one hand, the increased number […]

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Live FREE Direct Mail Webinar

LIVE FREE WEBINAR HOW TO IMPROVE YOUR DIRECT MAIL 20th September 2017 | 10.00 am BST As online marketing becomes increasingly saturated, where making your message stand out becomes harder amongst the clutter and spam. Marketers are returning to the trusted medium of Direct Mail. Huge advances in data and print technology now mean that direct mail is one […]

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3 ways to measure your Direct Marketing Campaign

Written by Nilda Cerna, Marketing Manager, Romax. Are you afraid to run a Direct Marketing Campaign because you don’t know how to measure it? When you use the digital channel it appears easy to find the conversion path of a visitor from a website, and understand the impact of the campaign, but how does offline measurement work? With the recent […]

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Direct Mail Facts & Figures

Written by Nilda Cerna, Marketing Manager at Romax Marketing & Distribution. Direct Mail Are you trying to increase the open rate of your emails to bring more traffic to your website and grow sales? What if I told you that Direct Mail delivered a great return on investment (ROI) and creates strong, emotional connections and brand associations? Let’s show […]

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Top 9 Christmas Campaigns

Written by Nilda Cerna, Marketing Manager at Romax Marketing & Distribution. Top 9 Direct Mail Christmas Campaigns With the preparation for your Christmas and New Year campaign either underway or about to begin (yes, it’s July, but, it’s never too early for Christmas), as a marketer you should consider including Direct Mail in your marketing plans. Why? There are multiple reasons to include Direct Mail in your […]

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UK PRINTING FACTS AND FIGURES

Written by Nilda Cerna, Marketing Manager at Romax Marketing & Distribution. UK PRINTING FACTS AND FIGURES WHAT IS PRINTING? “83% of people valued mail that kept them up to date.” It’s almost impossible to imagine the world without print. It’s all around us and plays a vital role in our daily lives, newspapers, magazines, invoices, brochures, […]

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7 reasons why B2B Direct Mail Works

7 Reasons why B2B Direct Mail Works Best for New Business If you need something these days you search for it online – simple. That’s great if you know you want it……BUT…what if you don’t know about it, could it be beneficial to you – woah – now we’re talking marketing….   Send an Email […]

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6 Ways to Improve Your Direct Marketing – Stop being a sheep

By Charlene Plows, Head of Client Services and Robin Sumner, Managing Director Working within the direct marketing industry, we deal day in and day out, with communications professionals. The first question we ask of them is “are you looking to improve your direct marketing?” The second is, “have you covered the basic ways to improve your direct marketing strategy and ROI” (Return on Investment). […]

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Christmas 1970s Memories Baubles, Slade and Colourful Cards

It’s Christmas – well almost… By Charlene Plows, Head of Client Services From a very young age, I have the most wonderful memories of Christmas. Christmas trees with glittering baubles, Dad dressing up as Santa Claus in his cherry red suit; Mum trying to hide the Quality Street chocolates until the Christmas holiday officially begins, […]

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