45 facts you should know about Direct Mail

Written by Nilda Cerna, Marketing Manager at Romax Marketing & Distribution.   Everyone in marketing likes a statistic or two, so we thought 45 may be statistically enough to demonstrate some of the ‘must know’ facts surrounding direct mail!   Mail addresses 30% of people are less likely to open a piece of mail if their […]

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Arts and Culture Marketing for London

London Marketing Services

Written by Charlene Plows, Head of Client Services at Romax Marketing. Maybe it’s because I am a Londoner…… So what do I love about London?? The arts and culture in London for a start, not to mention the multi-billion-pound retail industry. It is just so accessible, I can simply jump on a tube and within ten […]

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Is your direct mail supplier up to standard?

Quality check: Is your direct mail supplier up to standard? Whether it’s passing the Christmas deadline panic, starting a new financial year, or simply being inspired by the fresh start, the new year often prompts organisations to carry out reviews. That’s certainly true users of direct mail, but one review you may overlook is the quality […]

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The Future’s Bright, The Future’s OMNI Channel

Romax – The Future is OMNI Channel Linear marketing and purchasing is rapidly becoming a thing of the past. When customers enter a store today they are usually already informed about products through other channels, such as direct mail or the internet. Additionally, while in store they may be browsing elsewhere simultaneously using mobile apps, […]

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Advertisers Increase ROI with Cross Channel Marketing

Romax Helps Advertisers Increase ROI with Cross Channel Marketing   “We have seen that with the deeper penetration of digital campaigns, that direct mail is still seen as a key tenet of advertisers outreach strategy for reaching people”   The team at Romax have found that advertisers were keen to get a deeper share of […]

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Advertisers Return to Print Personalisation to Improve Response Rates

“Print, in all its forms, is still an important part of the media mix and we are seeing a trend back to it given the poor performance of some online channels”. As a marketing communications specialists, we have  core competencies in direct mail, print and personalisation, we have enjoyed considerable success helping our clients deliver innovative […]

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