Welcome to the Future of Managed Communications

Customer communications

Exciting new changes mean there’s now much more we can do to help you build communications with your current and prospective customers more effectively. Building real and meaningful relationships that pay long into the future. Your customers’ buying key motivations haven’t changed though. They’re still looking for value, quality and efficiency, but now more than […]

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Why Emails Get Spammed and What to Do About It: Detailed Guide on How to Write Effective Emails

One of the worst nightmares in email marketing is if your emails keep getting spammed. What’s the point in investing all that effort if the emails can’t get past the spam filters? Luckily, there are ways that you can avoid this inconvenience. Mostly, the problem is that businesses don’t give it much thought. They don’t […]

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Black Friday and Christmas incentives by Royal mail

On 1 September 2019 Royal mail are launching an exciting new Black Friday and Christmas Incentive, giving you an opportunity to effectively sell more to your target audience by sending incremental Advertising Mail, Responsible Mail and Partially Addressed Mail volume during these two important shopping periods – all for as little as 12 pence per […]

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Growing Your Organisation? Double Down on Membership Management

Membership Management is essential to growing an organisation. Especially when you own a subscription-based business like a gym, club or a dance studio. If you own a business like any of these and are looking to scale, a combination of traditional and digital techniques can help you achieve your goal. It’s important, for example, to […]

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Romax employee Nick Kenyon-Muir became The Ironman!

On Saturday 25th May 2019 one of our colleagues Nick Kenyon-Muir, who is Business Development Manager at Romax, participated in the Ironman Lanzarote, Spain. The Ironman Lanzarote is one of the toughest Ironman events in the World and is one of the longest-standing races in Europe. John Collins, a Naval officer stationed in Hawaii invented […]

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Direct Mail Marketing: Communicate to Your Audience Directly

A survey shows that 76 per cent of small businesses practice online marketing, while only 14 per cent are still using offline methods, like direct mail. They spend up to £5000 a year on marketing, but the majority of the cost goes to online methods. But not all businesses find online marketing easy, and some […]

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The Snowdonia Challenge – Raising money for Porchlight

Romax employee Malcolm who participated in the Snowdonia Challenge shared with us what it was like.  “Walking 100kms – over 3 days – it can’t be that difficult, it’s just walking after all?” This was the response talking to some of my friends before, and after completing the 100kms in 3days Snowdonia Challenge. They couldn’t […]

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Successful Take-off: Elements of a Memorable Product Launch

After months – or even years – of conceptualising, experimenting, and prototyping, you’ve finally landed on a product that’s ready to be launched. It’s overwhelming as it is exciting. What if no one finds it interesting? What if no one comes to the launch? These feelings are all valid. You don’t want to waste all […]

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Alina is ready for Snowdonia challenge

This summer Romax employees will be participating in the Snowdonia challenge. This involves walking 100 km in 3 days. Each of our employees shared how they are preparing for the challenge and what they find the most difficult. Here Alina shares her thoughts about the Snowdonia challenge. Who are you, how long have you worked […]

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Malcolm is joining Snowdonia Challenge

This summer Romax employees will be participating in the Snowdonia challenge. This involves walking 100 km in 3 days.  Each of our employees shared how they are preparing for the challenge and what they find the most difficult. Here Malcolm shares his thoughts about the Snowdonia challenge. Who are you, how long have you worked […]

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Robin’s next challenge in Snowdonia

This summer Romax employees will be participating in the Snowdonia challenge. This involves walking 100 km in 3 days.  Each of our employees shared how they are preparing for the challenge and what they find the most difficult. Here Robin shares his thoughts about the Snowdonia challenge. Who are you, how long have you worked […]

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LENTICULAR PRINTING – A new marketing dimension!

Lenti What? I hear you say…. Let us expand Lenticular printing is a technology in which lenticular lenses are used to produce printed images with an illusion of depth. Common terms for lenticular print include “flickers”, “winkies” (our favourite), “wiggle pictures” and “tilt cards”. Effects range across: 3D depth (without glasses) FLIP – 2 or […]

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Reverse Publishing – The Hottest Trend in Hollywood

With Netflix joining the long list of digital brands using print, the phenomenon of ‘reverse publishing’ is one of the biggest developments in brand content The latest digital brand turning to print to reach a new audience has been announced as Netflix. With a market value of $21.2bn and a global user base of 150m, […]

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Profit from the power of handwritten notes

PERSONALISED NOTES PENNED BY ROBOTS Although it might seem antiquated in our digital age, handwritten notes still convey esteem and promise attention in a very powerful way. This is a very important aspect if you want to make your message stand out from the crowd and grab a piece of the very limited and exclusive […]

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The Power of Touch Marketing and Direct Mail

We all know that skin is the largest organ in the body. Given that skin is largely responsible for touch sensations, it makes you wonder why some marketers underestimate the influence of touch on a buyer’s decision-making process. Touch can build a connection between the buyer and the seller, between the customer and the product. […]

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Why should you personalise customer communications?

In the ‘Dark Ages’ before data-driven personalised communications came about, and Amazon, Netflix and Spotify simply did not exist, marketing just looked different! Since the rise of Internet 2.0 we have not looked back. Consumers cannot remember what it was like to watch their favourite show only at a specific time and on a set […]

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How Psychology is Used to Influence Consumer Behaviour

In marketing, creating an impact on consumers is a challenging task. Marketers incorporate psychological tactics into their marketing strategies to tap into consumer behaviour. It allows them to find ways to attract and engage customers more efficiently. And potentially, persuade them to buy their product or service.   Consumer behaviour is a valuable source of […]

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