Romax are here to support you with our Covid-19 Reboot Stimulus Packages

Rebooting activity: We know the reboot from the economic cliff edge to better financial times, will happen in stages. So how do you start planning when you have no firm timelines from the Government and there is understandable nervousness about how your market will respond. Simple…You look for the certainties! You can start laying your own […]

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Direct Mail – How to cut through to home workers

With most people spending the vast majority of their days at home, being able to get a piece of mail or a door drop directly into the hand is a big advantage for any brand, particularly at a time when marketing is dominated by TV and online. Offering something physical that communicates an appropriate message […]

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Advice Sheet: Do’s and don’ts to help protect you against scam or phishing emails and texts.

So, you’ve just checked your emails, and many of them are scam or phishing emails. How do you know? Because you are computer savvy and can spot when something seems to be underhand. Not being naïve enough to think “I’m safe”, especially after reading the stories of IT Consultants & Cloud Computing companies who specialise […]

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Let’s make your customer communication personal!

When you have a business with lots of different customers – or several different groups of people you communicate with, a one-size-fits-all approach isn’t effective. People respond much better when your communication is specific to them and their needs. This may sound like something only huge organisations can afford, but actually it’s accessible for smaller […]

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Reach more people with partially addressed mail

This may sound counter-intuitive as ‘partially addressed mail’ may sound like there is missing information – and your mail may not get to the right place. But this is actually a very clever strategy to extend your marketing reach, without breaching the General Data Protection Regulations (GDPR). What is partially addressed mail? It’s an effective […]

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Minimising our carbon footprint

Romax likes to be a leader when it comes to sustainability, we’re always looking for ways to be proactive.  Every decision we make considers the environmental impact of that action.  We are ISO 14001 accredited, but it’s much more than a tick box exercise, sustainability awareness runs through everything we do. These are just a […]

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Three useful tips to remember | Planning a campaign

One Focus on the outcome What do you want the campaign to deliver?  It’s easy to get side-tracked by creating the artwork, getting the data sorted and all kinds of other things.  But first and foremost, it’s important to have a clear focus – that will make everything else much easier.  If everyone involved knows […]

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Saving costs while increasing engagement | SHEIN Case Study

If your target audience is highly mobile, or frequently changing addresses, it can be difficult to keep your direct mail campaigns well-targeted.  But there are ways to clean up your data regularly to improve the accuracy and effectiveness of your campaigns. Case study SHEIN is an international B2C fashion e-commerce company, selling women’s wear, plus […]

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Data Cleansing: Ensuring Accurate Data for Business Growth

Organisations around the world depend on accurate data to fuel their marketing campaigns. Whether it’s the customer’s contact information or buying history, these allow companies to create targeted campaigns to boost the return of their marketing budget. A study by the Harvard Business Review in 2017 showed that most companies don’t know how to make the most of […]

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5 ways to give your direct marketing a boost

The pendulum has swung back to make direct marketing very effective. For a long time email has muscled in on the act and, as it’s free and instant, it’s been a very popular marketing tool. It still is, but direct marketing also works very well. Give your direct marketing a makeover and get a much higher […]

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Can we help save you time and money?

Every activity in your company uses either physical resources, human intervention and, of course, time. However, there are many things that are time-consuming (and often not very exciting for your staff to do). These cost money and often use resources unnecessarily. Data cleaning For instance, when you have one or more lists of contacts that you send […]

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Making the complex simple

It’s easy to look at your internal processes and decide that they’re just too complicated to automate. But you might be surprised at what is possible, even complicated mailings with a number of variable elements. Case study Metfriendly provide financial products and services to the police service.  One of their challenges was to process complicated […]

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Saving the Planet

Sir David Attenborough, put the damage human beings are doing to the planet in the spotlight with his shocking revelation about what plastic is doing to our oceans; but it’s not only plastic that’s damaging our environment. Nobody wants to add to the problem deliberately and much of the damage is done by people just […]

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How a Data-Driven Strategy Improves Membership Renewal Programmes

Any organisation that has a membership programme understands the difficulties of retaining members. It’s common to see membership renewal numbers decline even as new membership numbers increase. This disparity can be the cause of problems in the future, especially if retention rates continue to fall. Organisations adopt different strategies to encourage existing members to renew […]

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Romax Named Global Leader in Direct Marketing by Clutch!

Here at Romax, we know that your companies’ marketing strategy is a crucial component to your business’ success and enhancement. We supply data-driven customer communication to companies that want to improve the overall quality and save resources in the long run. In light of our continued success, we’ve been named a leading company for direct […]

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A marketing channel with the highest open rate in 2020

The Internet has become an essential part of our lives and today’s communications are mostly online. The appearance of smartphones and other new technology have given us the ability to communicate in many different ways. However, not all communications online are harmless. In order to grab customers’ attention, online brands are competing in a bidding […]

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Make your customers feel unique with personalised handwritten notes

No one can deny that the digital age has given us many benefits and opportunities, but with how easy and accessible the digital sphere can be, sometimes it can be hard to stand out from the crowd. With an infinite amount of businesses trying to reach out with convenient but cold emails, customers are beginning […]

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Customer Data: Using Available Information to Drive Business Revenue

Data is increasingly a vital factor in today’s businesses. With the sheer amount and complexity of data, some businesses hire data management services to help then make sense of available information in efforts to drive revenue. The smart use of data is the key to succeeding in today’s increasingly competitive market. Here are three ways to use […]

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