Direct Mail – The facts speak for themselves!

The average UK customer spends almost £600 as a result of receiving advertising mail each year. Here is some market information that demonstrates the use, scale and growth of advertising mail, its relevance and importance in today’s consumer world and how it could transform your advertising strategies and campaigns. Advertising Mail Facts and Figures •In […]

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Get more ‘bang for your buck’!

Predictive Analytics – Leveraging Your Client Data. Predictive analytics helps your organisation anticipate change so that you can plan and carry out strategies that improve outcomes. By applying predictive analytics solutions to data you already have, your organisation can uncover unexpected patterns and associations and develop models to guide front-line interactions. This means you can […]

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What a bunch of characters!

Thursday 22nd September Romax celebrated our 15th year of trading with a client Theatre Night and the event was a great success! We will be releasing more photos and images from the night over the next few weeks, but here is a taster! Prior to the show we had food, drinks and some light hearted […]

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Quick Response Codes – A Quick Overview

WHAT’S A QR CODE? A QR Code (it stands for “Quick Response”) is a mobile phone readable bar-code that’s been big in Japan forever, broke into Europe a while back, and is now getting traction in USA.In its simplest sense think “print based hypertext link” – simply encode a URL into the QR Code and […]

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Advertising Mail inserts

There was some confusion about whether third-party inserts were included as Advertising Mail, which goes live as part of Royal Mail’s revised pricing structure next week. One DM printer told PrintWeek that there had been conflicting advice from Royal Mail on whether or not customer mailings containing third-party inserts would or would not qualify. “It’s […]

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