Do you have a Brand Champion?

What is a brand champion? Larger organisations often have one – and it is an important role that has the responsibility for promoting and protecting your organisation’s image. A brand champion has responsibilities both inside your organisation and externally. They may be part of the team who creates and develops the brand, which also ensures […]

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Data Decoded: Using Customer Data for a Better Marketing Campaign

The digital landscape has caused a shift in how marketing strategies are developed. Different platforms and communication channels provide businesses with unparalleled access to customer data. Now, you can determine your target audience’s demographics and preferences, making it easier to create personalised marketing campaigns. But several businesses still struggle to understand the importance of their […]

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Accurate, targeted membership engagement retains loyalty.

Membership Engagement

If you’re responsible for an organisation that has members there are two ways to give them an experience that will keep them loyal whilst enthusiastically recommending you to others whilst retaining their loyalty. The first is to make them feel special. Members like to feel they matter (as, of course, they do). They want to […]

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Direct mail provides an opportunity for brands to cut through the noise

The continuing spread of Covid-19 and its tragic effects has left very little of the print world untouched. The combination of an economic lockdown and staff either furloughed, laid off or working from home has completely transformed the industry landscape, with the majority of print companies reporting a significant decrease in order levels. There are […]

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Strengthening Your Brand Positioning

Consistency is the golden rule in brand messaging. In unprecedented situations like the pandemic, however, it may not be bad to shift the way you position your brand. Today’s customers do not hesitate to call out brands when they feel that it’s not doing anything or not doing enough for social causes. As you navigate […]

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How Can Data Guide Marketing and Communications Strategy?

Data is everywhere nowadays. Continued improvements in computing technology have empowered individuals and organisations to create diverse data (e.g. online content, time-stamped and machine data etc.) on a mass scale. Becoming increasingly aware about the benefits of data-driven decision making, businesses are finding more efficient ways to extract insights. In marketing and communication initiatives, there […]

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Three Ways You Can Make Your Direct Mail Campaign More Sustainable

Today’s consumers make conscious choices about their purchases, especially when sustainability is concerned. Shoppers are inclined to support businesses that follow green practices and produce items with minimal carbon footprint. Eco-friendly businesses will capture the elusive green shoppers. Additionally, sustainability is not just a matter of profit — it’s about doing your part in protecting […]

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Make a confident return to direct mail

In order to help companies to return to using direct mail as a marketing channel, Royal Mail has launched their Open For Business initiative to support businesses during these unprecedented times, and we can help your company to benefit from it. Although you may not be considering marketing at the moment, 92% of consumers think […]

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ROYAL MAIL Covid-19 Incentives

Royal Mail offer an Open for Business Incentive to stimulate the market for Covid-19 effected businesses. Royal Mail are offering a Covid-19 Open for Business Incentive, they have seen positive enquiries for mail that will receive substantial reductions on normal price structures and are increasing the overall volume cap of the incentive from 20 million items to 120 […]

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Romax are here to support you with our Covid-19 Reboot Stimulus Packages

Rebooting activity: We know the reboot from the economic cliff edge to better financial times, will happen in stages. So how do you start planning when you have no firm timelines from the Government and there is understandable nervousness about how your market will respond. Simple…You look for the certainties! You can start laying your own […]

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Direct Mail – How to cut through to home workers

With most people spending the vast majority of their days at home, being able to get a piece of mail or a door drop directly into the hand is a big advantage for any brand, particularly at a time when marketing is dominated by TV and online. Offering something physical that communicates an appropriate message […]

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Advice Sheet: Do’s and don’ts to help protect you against scam or phishing emails and texts.

So, you’ve just checked your emails, and many of them are scam or phishing emails. How do you know? Because you are computer savvy and can spot when something seems to be underhand. Not being naïve enough to think “I’m safe”, especially after reading the stories of IT Consultants & Cloud Computing companies who specialise […]

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Let’s make your customer communication personal!

When you have a business with lots of different customers – or several different groups of people you communicate with, a one-size-fits-all approach isn’t effective. People respond much better when your communication is specific to them and their needs. This may sound like something only huge organisations can afford, but actually it’s accessible for smaller […]

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Reach more people with partially addressed mail

This may sound counter-intuitive as ‘partially addressed mail’ may sound like there is missing information – and your mail may not get to the right place. But this is actually a very clever strategy to extend your marketing reach, without breaching the General Data Protection Regulations (GDPR). What is partially addressed mail? It’s an effective […]

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Minimising our carbon footprint

Romax likes to be a leader when it comes to sustainability, we’re always looking for ways to be proactive.  Every decision we make considers the environmental impact of that action.  We are ISO 14001 accredited, but it’s much more than a tick box exercise, sustainability awareness runs through everything we do. These are just a […]

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Three useful tips to remember | Planning a campaign

One Focus on the outcome What do you want the campaign to deliver?  It’s easy to get side-tracked by creating the artwork, getting the data sorted and all kinds of other things.  But first and foremost, it’s important to have a clear focus – that will make everything else much easier.  If everyone involved knows […]

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