How Can Data Guide Marketing and Communications Strategy?

Data is everywhere nowadays. Continued improvements in computing technology have empowered individuals and organisations to create diverse data (e.g. online content, time-stamped and machine data etc.) on a mass scale. Becoming increasingly aware about the benefits of data-driven decision making, businesses are finding more efficient ways to extract insights. In marketing and communication initiatives, there […]

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Three Ways You Can Make Your Direct Mail Campaign More Sustainable

Today’s consumers make conscious choices about their purchases, especially when sustainability is concerned. Shoppers are inclined to support businesses that follow green practices and produce items with minimal carbon footprint. Eco-friendly businesses will capture the elusive green shoppers. Additionally, sustainability is not just a matter of profit — it’s about doing your part in protecting […]

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Make a confident return to direct mail

In order to help companies to return to using direct mail as a marketing channel, Royal Mail has launched their Open For Business initiative to support businesses during these unprecedented times, and we can help your company to benefit from it. Although you may not be considering marketing at the moment, 92% of consumers think […]

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ROYAL MAIL Covid-19 Incentives

Royal Mail offer an Open for Business Incentive to stimulate the market for Covid-19 effected businesses. Royal Mail are offering a Covid-19 Open for Business Incentive, they have seen positive enquiries for mail that will receive substantial reductions on normal price structures and are increasing the overall volume cap of the incentive from 20 million items to 120 […]

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Romax are here to support you with our Covid-19 Reboot Stimulus Packages

Rebooting activity: We know the reboot from the economic cliff edge to better financial times, will happen in stages. So how do you start planning when you have no firm timelines from the Government and there is understandable nervousness about how your market will respond. Simple…You look for the certainties! You can start laying your own […]

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Direct Mail – How to cut through to home workers

With most people spending the vast majority of their days at home, being able to get a piece of mail or a door drop directly into the hand is a big advantage for any brand, particularly at a time when marketing is dominated by TV and online. Offering something physical that communicates an appropriate message […]

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Advice Sheet: Do’s and don’ts to help protect you against scam or phishing emails and texts.

So, you’ve just checked your emails, and many of them are scam or phishing emails. How do you know? Because you are computer savvy and can spot when something seems to be underhand. Not being naïve enough to think “I’m safe”, especially after reading the stories of IT Consultants & Cloud Computing companies who specialise […]

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Let’s make your customer communication personal!

When you have a business with lots of different customers – or several different groups of people you communicate with, a one-size-fits-all approach isn’t effective. People respond much better when your communication is specific to them and their needs. This may sound like something only huge organisations can afford, but actually it’s accessible for smaller […]

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Reach more people with partially addressed mail

This may sound counter-intuitive as ‘partially addressed mail’ may sound like there is missing information – and your mail may not get to the right place. But this is actually a very clever strategy to extend your marketing reach, without breaching the General Data Protection Regulations (GDPR). What is partially addressed mail? It’s an effective […]

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Minimising our carbon footprint

Romax likes to be a leader when it comes to sustainability, we’re always looking for ways to be proactive.  Every decision we make considers the environmental impact of that action.  We are ISO 14001 accredited, but it’s much more than a tick box exercise, sustainability awareness runs through everything we do. These are just a […]

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Three useful tips to remember | Planning a campaign

One Focus on the outcome What do you want the campaign to deliver?  It’s easy to get side-tracked by creating the artwork, getting the data sorted and all kinds of other things.  But first and foremost, it’s important to have a clear focus – that will make everything else much easier.  If everyone involved knows […]

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Saving costs while increasing engagement | SHEIN Case Study

If your target audience is highly mobile, or frequently changing addresses, it can be difficult to keep your direct mail campaigns well-targeted.  But there are ways to clean up your data regularly to improve the accuracy and effectiveness of your campaigns. Case study SHEIN is an international B2C fashion e-commerce company, selling women’s wear, plus […]

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Data Cleansing: Ensuring Accurate Data for Business Growth

Organisations around the world depend on accurate data to fuel their marketing campaigns. Whether it’s the customer’s contact information or buying history, these allow companies to create targeted campaigns to boost the return of their marketing budget. A study by the Harvard Business Review in 2017 showed that most companies don’t know how to make the most of […]

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5 ways to give your direct marketing a boost

The pendulum has swung back to make direct marketing very effective. For a long time email has muscled in on the act and, as it’s free and instant, it’s been a very popular marketing tool. It still is, but direct marketing also works very well. Give your direct marketing a makeover and get a much higher […]

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Can we help save you time and money?

Every activity in your company uses either physical resources, human intervention and, of course, time. However, there are many things that are time-consuming (and often not very exciting for your staff to do). These cost money and often use resources unnecessarily. Data cleaning For instance, when you have one or more lists of contacts that you send […]

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Making the complex simple

It’s easy to look at your internal processes and decide that they’re just too complicated to automate. But you might be surprised at what is possible, even complicated mailings with a number of variable elements. Case study Metfriendly provide financial products and services to the police service.  One of their challenges was to process complicated […]

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Saving the Planet

Sir David Attenborough, put the damage human beings are doing to the planet in the spotlight with his shocking revelation about what plastic is doing to our oceans; but it’s not only plastic that’s damaging our environment. Nobody wants to add to the problem deliberately and much of the damage is done by people just […]

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