Data Cleansing: Ensuring Accurate Data for Business Growth

Organisations around the world depend on accurate data to fuel their marketing campaigns. Whether it’s the customer’s contact information or buying history, these allow companies to create targeted campaigns to boost the return of their marketing budget. A study by the Harvard Business Review in 2017 showed that most companies don’t know how to make the most of […]

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5 ways to give your direct marketing a boost

The pendulum has swung back to make direct marketing very effective. For a long time email has muscled in on the act and, as it’s free and instant, it’s been a very popular marketing tool. It still is, but direct marketing also works very well. Give your direct marketing a makeover and get a much higher […]

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Can we help save you time and money?

Every activity in your company uses either physical resources, human intervention and, of course, time. However, there are many things that are time-consuming (and often not very exciting for your staff to do). These cost money and often use resources unnecessarily. Data cleaning For instance, when you have one or more lists of contacts that you send […]

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Making the complex simple

It’s easy to look at your internal processes and decide that they’re just too complicated to automate. But you might be surprised at what is possible, even complicated mailings with a number of variable elements. Case study Metfriendly provide financial products and services to the police service.  One of their challenges was to process complicated […]

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Saving the Planet

Sir David Attenborough, put the damage human beings are doing to the planet in the spotlight with his shocking revelation about what plastic is doing to our oceans; but it’s not only plastic that’s damaging our environment. Nobody wants to add to the problem deliberately and much of the damage is done by people just […]

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How a Data-Driven Strategy Improves Membership Renewal Programmes

Any organisation that has a membership programme understands the difficulties of retaining members. It’s common to see membership renewal numbers decline even as new membership numbers increase. This disparity can be the cause of problems in the future, especially if retention rates continue to fall. Organisations adopt different strategies to encourage existing members to renew […]

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Romax Named Global Leader in Direct Marketing by Clutch!

Here at Romax, we know that your companies’ marketing strategy is a crucial component to your business’ success and enhancement. We supply data-driven customer communication to companies that want to improve the overall quality and save resources in the long run. In light of our continued success, we’ve been named a leading company for direct […]

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A marketing channel with the highest open rate in 2020

The Internet has become an essential part of our lives and today’s communications are mostly online. The appearance of smartphones and other new technology have given us the ability to communicate in many different ways. However, not all communications online are harmless. In order to grab customers’ attention, online brands are competing in a bidding […]

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Make your customers feel unique with personalised handwritten notes

No one can deny that the digital age has given us many benefits and opportunities, but with how easy and accessible the digital sphere can be, sometimes it can be hard to stand out from the crowd. With an infinite amount of businesses trying to reach out with convenient but cold emails, customers are beginning […]

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