Romax supports MemberWise the Leading Membership and Association Professional Network

We are pleased to announce that Romax supports MemberWise the Leading Membership and Association Professional Network. MemberWise is dedicated to promoting value and good business practice advice to membership organisations and associations in the UK and overseas.  MemberWise has over 8,500 members who are mainly senior professionals and represent more than 2,600 membership organisations. Providing […]

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What Makes a Sustainable and Environmentally Sound Business?

Providing a sustainable and environmentally sound service platform for our customers remains one of our key focusses. Green credentials that are real and accountable that can make a genuine difference and provide assurances to our clients that their data driven marketing is managed by an ecologically proactive and accredited supplier. ISO14001: Environmental Accreditation. Romax retains […]

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The Value of Direct Mail Marketing in E-Commerce

E-commerce business owners naturally focus their marketing efforts online, especially if they don’t have a physical store counterpart of their e-commerce site. With their companies based entirely in the digital landscape, traditional marketing strategies seem out of place. However, some real-world marketing methods provide valuable solutions that can’t be recreated online. Direct mail marketing is […]

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Member Loyalty: 4 Management Tips to Keep Your Members Engaged in 2021

Member loyalty is key to membership retention. Acquiring new members is one thing, but keeping them is an entirely different challenge. Your efforts to woo people shouldn’t stop once they join your organization. Otherwise, you risk losing them.  Member engagement is crucial to boosting their loyalty. According to the 2020 Membership Marketing Benchmarking Report, 43 per cent […]

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Award Winning Romax

Award winning Romax has been named top global Advertising & Marketing agency in an official announcement from Clutch. This year a new distinction, The Clutch 100 Award was created and Romax was a success applicant. This award, part of Clutch’s Global Leader Awards Program highlights the recipients of this award on a global scale, as exceptional […]

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Direct Mail The Channel for Today

Direct Mail has come to the fore as a key part of the marketing mix during the Covid pandemic and its importance is set to grow. As we continue to spend more time at home, its ability to reach and engage audiences, offers huge potential for marketers. This is not just because mail provides tangibility […]

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The Value of Direct Mail Marketing in the Digital Marketing Age

Digital Marketing

How to Leverage Direct Mail in the Digital Marketing Age Print is still highly effective in today’s digital marketing world. Romax explains how you can use your direct mail campaign to improve your business performance. Marketing is constantly changing, especially in today’s digital marketing environment. The availability and accessibility of digital marketing solutions have made […]

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Reduce the carbon footprint of your communications

Communication is vital in our world, it connects and informs, improving our life with knowledge whilst providing business and the consumer with choice and benefits. Understanding how to reduce the carbon footprint of your communications plays a big part in your brand strategy and planning. All communication has an impact on our world in terms […]

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Do you have a Brand Champion?

What is a brand champion? Larger organisations often have one – and it is an important role that has the responsibility for promoting and protecting your organisation’s image. A brand champion has responsibilities both inside your organisation and externally. They may be part of the team who creates and develops the brand, which also ensures […]

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Data Decoded: Using Customer Data for a Better Marketing Campaign

The digital landscape has caused a shift in how marketing strategies are developed. Different platforms and communication channels provide businesses with unparalleled access to customer data. Now, you can determine your target audience’s demographics and preferences, making it easier to create personalised marketing campaigns. But several businesses still struggle to understand the importance of their […]

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Accurate, targeted membership engagement retains loyalty.

Membership Engagement

If you’re responsible for an organisation that has members there are two ways to give them an experience that will keep them loyal whilst enthusiastically recommending you to others whilst retaining their loyalty. The first is to make them feel special. Members like to feel they matter (as, of course, they do). They want to […]

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Direct mail provides an opportunity for brands to cut through the noise

The continuing spread of Covid-19 and its tragic effects has left very little of the print world untouched. The combination of an economic lockdown and staff either furloughed, laid off or working from home has completely transformed the industry landscape, with the majority of print companies reporting a significant decrease in order levels. There are […]

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Strengthening Your Brand Positioning

Consistency is the golden rule in brand messaging. In unprecedented situations like the pandemic, however, it may not be bad to shift the way you position your brand. Today’s customers do not hesitate to call out brands when they feel that it’s not doing anything or not doing enough for social causes. As you navigate […]

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How Can Data Guide Marketing and Communications Strategy?

Data is everywhere nowadays. Continued improvements in computing technology have empowered individuals and organisations to create diverse data (e.g. online content, time-stamped and machine data etc.) on a mass scale. Becoming increasingly aware about the benefits of data-driven decision making, businesses are finding more efficient ways to extract insights. In marketing and communication initiatives, there […]

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Three Ways You Can Make Your Direct Mail Campaign More Sustainable

Today’s consumers make conscious choices about their purchases, especially when sustainability is concerned. Shoppers are inclined to support businesses that follow green practices and produce items with minimal carbon footprint. Eco-friendly businesses will capture the elusive green shoppers. Additionally, sustainability is not just a matter of profit — it’s about doing your part in protecting […]

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Make a confident return to direct mail

In order to help companies to return to using direct mail as a marketing channel, Royal Mail has launched their Open For Business initiative to support businesses during these unprecedented times, and we can help your company to benefit from it. Although you may not be considering marketing at the moment, 92% of consumers think […]

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ROYAL MAIL Covid-19 Incentives

Royal Mail offer an Open for Business Incentive to stimulate the market for Covid-19 effected businesses. Royal Mail are offering a Covid-19 Open for Business Incentive, they have seen positive enquiries for mail that will receive substantial reductions on normal price structures and are increasing the overall volume cap of the incentive from 20 million items to 120 […]

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