August 28, 2019

Black Friday and Christmas incentives by Royal mail

On 1 September 2019 Royal mail are launching an exciting new Black Friday and Christmas Incentive, giving you an opportunity to effectively sell more to your target audience by sending incremental Advertising Mail, Responsible Mail and Partially Addressed Mail volume during these two important shopping periods – all for as little as 12 pence per item. The increasingly popular Black Friday period is now one of the most opportune times for retailers and e-tailers to raise awareness and boost sales, and the following pre-Christmas period can then be used to drive repeat footfall or website traffic.

How does it work?

If you are running a campaign for Black Friday, let us know before 15 November, if you are planning your campaign for Christmas contact us before 13 December to qualify for the Royal Mail incentive. Once we get an approval from Royal Mail postage credits will be awarded for incremental mailings. The volume should be between 50,000 and 1 million items, and Royal Mail confirms as eligible for the incentive.

When does the incentive launch?

The posting window for the Black Friday incentive is 11 November 2019 until 30 November 2019, and for the Christmas incentive, Royal Mail are accepting postings between 11 November 2019 and 27 December 2019.

Contact us today for more information at or 020 8293 8550.

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