The Royal Mail have launched ‘Advertising Mail’ – a mailing option that allows direct mail to be distributed at a lower price than the equivalent Mailsort services. Direct mail remains a powerful medium, offering targeted marketing and enabling great cut-through in a changing media landscape.
The Advertising Mail service is currently available for Letter and Large Letter format advertising items only. Mailings must comprise 100% of advertising items, which is defined as a ‘mailing comprising largely uniform message to all addressees, with the purpose of promoting the sale or use of products or services, or to encourage contribution to, or support of, a cause’. The items must also meet a standard Mailsort (eg. 70, 120 or 1400) specification as well as associated presentational requirements.
There are a series of other specifications and requirements that need to be met to take advantage of Advertising Mail – Romax understands all these procedures in depth and can help organisations who want to carry out a direct mail campaign, to benefit from the new service. Call us on 0845 644 1892 and we will guide you through the process.
Romax Marketing & Distribution, a Greenwich-London based company, provides a wide range of services in Direct Marketing for B2B and B2C, Direct Mail, Data Management, Printing, Discount Postage and Membership Communication Services and Consultancy. Contact us: firstname.lastname@example.org +44 (0) 20 8293 8550
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