Top Ranking – 7 ways to get noticed on Google
Get noticed on the internet amongst a sea of competition, misdirection and clutter. Top ranking requires work, there is no magic formula, but there are methods as with all things that help you to stand out from the crowd.
Our top tips for top ranking on Google:
Don’t sell in your web communications – ADVISE visitors to your site, give them information provide insight into your industries key talking points. If you have an opinion present it in a professional and informative way. Don’t rant but don’t try to be too in-depth in the initial web content. Your visitor still has a short attention span and wants to ‘find’ the subject and a preview of perhaps a more detailed article (that they can click open or download rather than have to plough through pages of text on a website – remember it’s an advertising space in the first instance.
Quality content is the number one driver of your search engine rankings and there is no substitute for great content. Knowledge is what differentiates you from the competition. You need to ‘give to receive’ of course there is a fine line between giving too much away to a client before they start to part with some commitment, and there is always the risk of giving your competitors your USPs, BUT giving nothing will prevent you from standing out.
Be sure to keep it fresh. When you visit a website that hasn’t had a refresh of imagery or the last blog post or news update was months, if not years ago, it reflects not only on you as an organisation, but also shows the search engine that your site is not refreshed – this will reduce its ranking performance.
Focus on creating relevant links within the text. Instead of having “click here” links, try writing out the name of the destination. “Click here” has no search engine value beyond the attached URL, whereas “Romax Data Driven Marketing” is rich with keywords and will improve your search engine rankings as well as the ranking of the page you are linking to.
Always describe your visual and video media using alt tags, or alternative text descriptions. They allow search engines to locate your page, which is crucial—especially for those who use text-only browsers.
If your site has valuable and informative content then other sites will link to your comments, articles, blogs and content. This enhances your web page ranking as a result – the more links to your site, particularly from high ranking sites themselves, will in turn promote your site.
Text is vital for content and SEO purposes to gain top ranking but if your site is text heavy and not visually attractive, then you will experience a high volume of immediate bounces. This too will affect your ranking as bounce rates form part of your measurable analytics. Hotspot and tracking of visitor activity on your site can result in high improvements in this too. Once again this does not happen by waving a magic wand, you need to continually analyse and improve your site and the content on it, to gain and retain optimisation traction.
Analytics – as with any marketing – you will not get it perfect straight away (if ever) but you can constantly improve it!
Romax Marketing & Distribution, a Greenwich-London based company, provides a wide range of services in Direct Marketing for B2B and B2C, Direct Mail, Data Management, Printing, Discount Postage and Membership Communication Services and Consultancy. Contact us: email@example.com +44 (0) 20 8293 8550