Effective Response Management

Direct Mail Response Management


“Romax was a pleasure to work with. They're incredibly responsive and flexible, and the process was so smooth.”
Flo Carr, Marketing & CRM Manager - English National Opera

Design    |     Print     |     Fulfilment

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Smart communications

Tailored to you

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Seamless delivery

Across all channels

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Your trusted partner

Secure & compliant data

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Data Management

From £149/month
Data accuracy is critical to the success of your organisation.
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Hybrid Mail Service

From £4.99/month
Manage and print your entire organisation’s mail. No need for printers, paper, inks, envelopes or stamps.
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Direct Mail

From £250/month
Delivering your message directly to one person through one letter box.
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Direct Mail Response Service

It is important to have an effective direct mail response management system that can easily cope with your customers’ responses. Direct mail response management is the receipt and processing following your marketing communications. The purpose of this is so you can effectively track the respondents of your mail to ultimately achieve higher conversions and decide whether the direct mail was researched and planned correctly. This can include orders, fulfillment as well as returns management, gone-aways and email bounce backs.

Contact us now for Direct Mail Advice

Our direct mail response service solutions here at Romax provide business a structure to handle client responses and update your data from service providers. Your direct mail response service needs will be met using our expertise and experience. Contact us for a tailored and cost-effective direct mail response service solution at hello@romax.co.uk or 020 4571 3500

FAQ’s

What is a Direct Mail Response Service?

The direct mail response rate measures the results of a direct mail service. The response rate reflects the percentage of people who respond to a mailing. You can track the respondents of your mail and use the information and data for further direct mail campaigns.

What is a good response rate for direct mail?

A good response rate for a direct mail campaign is 5 to 2% but can actually be as high as 9%. In simple terms, this means that you can expect up to nine responses or purchases per 100 mailers with a standard campaign.

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Client testimonial

“The CIOB is extremely happy with the outcome and the great work Romax have done for us.”
Carol-Anne Alexander | Head of Marketing | Chartered Institute of Building
“We’ve worked with Romax for a number of years, during which time we’ve always received a friendly and efficient service. I would not hesitate to recommend them.”
Marc Koskela | Marketing | Marketforce
“The direct mail solutions they offer are complex and flexible and always meet our business needs.”
Christina Koleva | Marketing Project Manager | Fantastic Services
“It has been an absolute pleasure working with you and all of the Romax team.”
Sarah McHugh | Senior Graphic Designer | Emma Bridgewater