January 15, 2021

Romax supports MemberWise, the leading membership and association professional network

Providing full membership management services to numerous membership organisations providing across the UK provides us with the ability to manage on demand requirements for Membership Card print, welcome pack fulfilment, renewal and reminder communications and other membership engagement communications.  

Romax wanted to work with MemberWise as both organisations focus on the best interests of the membership organisations that they work for at heart.

These include helping our clients to:

  • Increase new member recruitment
  • Improve existing member retention
  • Optimise member engagement
  • Enhance member value and growth
  • Develop sustainable and long term growth

MemberWise provides practical help and support for Membership and Association Professionals (at all levels and career stages) to enable them to improve existing member retention, increase new member acquisition, enhance value and optimise member engagement/participation in order to enable sustainable long-term growth.

January 12, 2021

What makes a sustainable and environmentally sound business?

ISO14001: Environmental Accreditation

Romax retains our ISO14001 accreditation after our recent external audit in January 2021. The assessor was “impressed with how we operate and how efficient the business was”. We had no non-conformances, and we were praised on our “proactive commitment to the process“.

This accreditation remains a key indicator to our clients of our commitment to a greener future, providing reassurance that you are working with a supplier of quality that provides a sustainable service.

Carbon Balanced Printer

When you choose to use Carbon Balanced Paper, printed by a Carbon Balanced Printer, such as Romax you can be confident in the knowledge that you are choosing one of the most sustainable print solutions available.

Romax are a certified carbon balanced printer registered with the World Land Trust. Through the scheme, Romax helps to buy and secure natural rain forests and woodland to prevent deforestation.

carbon balanced printer

Two sides to sustainability:

There are always two sides in a discussion around what constitutes sustainability and environmental impact for as sustainable and environmentally sound business. These views must be considered along side the impact requirements needed from the communications that we send out on behalf of customers.

Digital data driven communication and printed data driven communication both have unique benefits, but should not be used independently. When used effectively in conjunction with one another, they provide much higher engagement.

We actively promote both electronic and web based communication in hand with appropriate use of printed communication sent in the post. To provide some balance to the discussion around the use of a renewable material that is recycled, please visit https://www.twosides.info/

January 6, 2021

The value of direct mail marketing in e-commerce

The value of direct mail marketing in the digital age

The digital landscape is always crowded as businesses from all industries use it for their marketing needs. Consumers are often overwhelmed by the constant barrage of sponsored social media posts, banner ads, and email blasts. Many consumers choose to tune out these marketing messages, resulting in wasted efforts by the business or its marketing arm.

Direct mail marketing manages to circumvent this scenario by:

  • Avoiding the intense competition of digital strategies
  • Driving engagement through personalisation
  • Building more trust with its target audience, and
  • Improving website traffic through higher organic visits

Achieve these goals with your e-commerce business by using direct mail marketing tactics in your business strategy.

How to use direct mail marketing for e-commerce

Direct mail marketing is traditionally geographically locked and focused on specific demographics. But using your existing customer database from your online engagements and transactions, you can further customise the process to gain more customers and improve retention.

Identify and reward loyal customers

Check your database and identify which customers made multiple purchases. Rather than sending them promo codes through email, opt to send them personalised postcards in the mail. You can use the postcard to notify them of their reward balance and what it entitles them to on your e-commerce site.

Generate renewed interest

Review your database and identify loyal customers who haven’t placed an order or opened your email blasts in six months. Send them a special offer through the mail to generate renewed interest in your e-commerce site. Include a sneak peek of your new products or offer exclusive access to them through marketing collaterals you can include in the mail.

Get customer feedback

If you’re in the middle of brainstorming new products or improving current ones, it’s helpful to receive feedback from your target audience. Consider sending a letter or postcard inviting loyal customers to provide feedback, whether through a survey or an interview. Print a QR code or a website link on the note. Then, you can include an exclusive promo code to encourage participation.

Direct mail marketing solutions for e-commerce

Transform the way you promote and advertise your e-commerce site by taking it offline. Discover the advantages direct mail marketing can provide to your e-commerce business by partnering with the right organisation.

Romax is a leading name in marketing. We combine modern solutions with traditional strategies for a comprehensive marketing campaign. Get in touch with us today and let us help you improve your business performance.