May 22, 2020

Romax Resource Centre update

The Romax Resource Centre has been undergoing an update (due to go live on 28th May) and here is your sneak preview of the improvements.

Being that quite a few of our clients work with the Resource Centre on a daily basis, we have been working really hard with SMXI (our sister company) to roll out a few upgrades. Hopefully this will smooth the workflow and make it easier for our clients to send data securely, check, comment on and approve proofs.

Improved features include:

  • Drag and Drop uploading of multiple files from your file explorer – We really like this feature!
  • When rejecting a file, you can now add formatted text into the comments (bold, italic, highlighted, headline) – no more sending separate emails with highlighted changes!
  • A new ‘step through’ feature lets you cycle though all files to approve and then approve/reject and comment on each file.
  • Filter files to show just files that are awaiting approval.
  • Preview a file to check it’s the right one before downloading it.

Drag and Drop

Now you can drag and drop files into the browser, even lots at a time! This should save everyone lots of time when uploading files to the Resource Centre. We think lots of the Romax team will be very happy with this too!


One great addition is to allow formatted comments to rejected or approved proofs. This allows bold, italic, underline, headline/titles, bullets, numbering and highlighting. Meaning there is less need to send separate explanatory emails while commenting on proofs, hopefully saving you time.

Icons for action

You’ll find these self-explanatory and are easy to navigate so you can see what you need to with just one click. We’re all familiar with icons, social media uses them all the time, they make finding what you need intuitive.

Sneak a peek!

When you click on a file to download, you can sneak a quick peek to ensure it’s the right one by clicking on the filename. This displays the file in a popup so you can check before you download it.

One step approval

No need to download, review and then go back to the portal to enter approval (or reviews for amendment). Now the ‘step through’ button allows you to look at each document, alongside all the relevant information and approve or reject in situ.

SFTP Folders 

We can now create SFTP folders for specific Resource Centre folders if you need to upload things from an automated function. They can even be sent for approval. 

If you have any questions concerning the update of Romax Resource Centre please don’t hesitate to contact us at

May 22, 2020

Make a confident return to direct mail

In order to help companies to return to using direct mail as a marketing channel, Royal Mail has launched their Open For Business initiative to support businesses during these unprecedented times, and we can help your company to benefit from it.

Although you may not be considering marketing at the moment, 92% of consumers think that advertising should continue, but brands should be focusing on three key things: what they’re doing to help during the pandemic, how they are changing due to the current situation, and ensuring that they’re not carrying out exploitative actions.

Why is direct mail a good marketing channel?

Direct mail is a very powerful marketing tool, as 33% of people will carry out a commercial action after receiving messaging from a company via the post. This could include making a purchase, planning to buy something, or going online for more information. In addition to this, you can be confident that your mailing will be seen by those you send it to as direct mail receives exceptionally high engagement rates, and this is true across all sectors.

Perhaps now more than ever, providing your customers with critical information is key, as it’s important that you let them know how your company has changed and the ways in which you’re supporting the local community. You can even reward loyal customers with coupons that can be used either now or when things return to normal, which will send them the message that they’re still very important to you.

How can the direct mail initiative help my business?

The new ‘Open For Business’ initiative enables companies to send out mailings and receive a discount via postage credits. These credits can be redeemed against any future mailings in the following 12 months, saving your business money. The initiative has been put into place in order to help companies during these difficult times, and to assist them in effectively reaching their customers. As with all of our services, we can ensure that your business uses this initiative in the most efficient and effective way.

Which mailings are supported by the initiative?

There are a number of mailings that can be accepted under the Open For Business initiative, and we can help you to determine the messaging that’s right for you. Possible options include retailers who want to promote online sales as their stores have had to close, charities looking to raise funds, magazine publishers promoting subscription services, mailings supporting health and wellbeing, and mailings from the ‘away from home’, travel, and leisure sectors looking to increase sales. Mailings can also be sent by companies in any sector if they are replacing a channel that can no longer be used due to closures, or if they promote a ‘we’ll be back soon’ type of message.

How can I access this initiative?

If you’re looking for a way to successfully return to using direct mail, this initiative offers the perfect way to do this. Simply contact us to discuss your mailing plans, and we can get you set up and ready to receive those all important mailing credits. Plus, we’ll ensure that this fits in seamlessly with your ongoing customer communications.

May 20, 2020

ROYAL MAIL Covid-19 Incentives

Royal Mail offer an Open for Business Incentive to stimulate the market for Covid-19 effected businesses.

Royal Mail are offering a Covid-19 Open for Business Incentive, they have seen positive enquiries for mail that will receive substantial reductions on normal price structures and are increasing the overall volume cap of the incentive from 20 million items to 120 million items. The incentive is running until 31 December 2020, and is designed to assist businesses with directly engaging with customers and prospects, and provide a much needed boost to their trading and advertising activity. 

There are some qualifying criteria and Romax can discuss and explain these for you, manage the application and appropriate credits as applicable. Contact us now to submit your application and secure volume as limits apply.

May 20, 2020

Romax are here to support you with our Covid-19 Reboot Stimulus Packages

Rebooting activity: We know the reboot from the economic cliff edge to better financial times, will happen in stages. So how do you start planning when you have no firm timelines from the Government and there is understandable nervousness about how your market will respond. Simple…You look for the certainties! You can start laying your own promotional groundwork NOW, and take advantage of our reduced fees as part of our Covid Reboot Stimulus Packages.

Most business don’t know when they can relaunch their businesses, so we are now providing a flexible reboot from 1 June with our client incentive offers individually targeted to help our key client sectors when and where most needed.

Why are we doing this? Romax has always seen our relationships with clients as partnerships. Covid 19 has created a dramatic ‘sea change’ across the globe so it is not business as usual. Romax remains a well-structured reliable and solid business, we rely on the long-term success of our clients and want to work in tandem with you to incentivise trade. Work together with a mutual goal to help our clients make those first steps back to building back income. It is critical that we work together and keep cost down.

Lower pricing in the long-term is unsustainable, but our genuine offer of financial support detailed below, we hope will demonstrate our support and help you stimulate your own activity.

Romax are reducing charges to those clients that have traded with us since July 2019. Please contact us at for more details.

May 20, 2020

Safe Working Practices

At Romax, we take the health and safety of our team and clients very seriously, which is why we have taken practical steps to ensure that our company is #CovidAware and #CovidSecure during these unprecedented times. Due to the measures that we have put in place, you can be confident that your supply chain is operating in a way that is compliant with the government’s COVID-19 guidance, and that everyone involved is able to work in a safe environment.

Working Safely during Covid-19 Covid Aware Certificate

Following the government’s guidance on managing the risks of COVID-19, we have considered five steps of working safely together to ensure that our company is as safe as it can be for both our team and our clients.

Working environment

We have carried out a COVID-19 risk assessment in which we looked at the risks of COVID-19 within our workplace and the ways that we can protect our team going forward. For each risk, we have been able to identify sensible measures that we can put in place in order to limit these. Throughout this assessment, the team has been consulted about their concerns, because no-one knows their roles better than they do. This has helped us to make informed decisions through working together, and has enabled us to create a safe working environment for all.

The cleaning protocol at Romax has been adapted in line with the government’s COVID-19 guidance in order to protect our team. All areas have been cleaned and are ready for safe use, and regular, efficient cleaning of workspaces, equipment, and frequently touched objects, such as door handles, will be carried out. To ensure that our team follows handwashing guidance, we have displayed posters showing how to wash hands effectively, reminding people not to touch their faces, and stating that they should be sneezing or coughing into a tissue and disposing of this immediately. We also have multiple hand sanitiser stations which people can use if they are unable to wash their hands straightaway.

New instructions

To ensure the safety of both our team and your supply chain, we have taken all reasonable steps to enable people to work from home where possible. This has been managed through giving people access to all equipment they need in order to work from home, including remote access to work systems where necessary. Only those who are essential to have on-site will be working at Romax rather than at home, and we will only have the minimum number of people required on-site at any one time.

For those who are required on-site, we have measures in place which enable them to remain at a 2m distance from others. Workspaces will be dedicated to a particular person to limit the sharing of surfaces and equipment, and will be located at least 2m apart wherever possible. Any activities that mean that people cannot remain 2m apart have been considered to see if they are truly necessary, and we have also ensured that social distancing can take place in communal areas, such as break rooms and entrances.

Covid Aware and Covid Secure

When social distancing is not possible, measures have been put in place to ensure the safety of our team and clients. There will be an increased amount of efficient cleaning in areas where people need to work in close proximity to each other, and all activities where social distancing cannot be maintained will be kept as short as possible. People will be able to work back-to-back or side-to-side rather than face-on to others, and screens or barriers will be introduced wherever possible. We are also ensuring that individuals only need to move around when absolutely necessary, to limit their contact with others around the building.

Through following these steps in line with the government’s COVID-19 guidance, we are confident that Romax is both #CovidAware and #CovidSecure for our team and clients.

May 19, 2020

Direct Mail – How to cut through to home workers

With most people spending the vast majority of their days at home, being able to get a piece of mail or a door drop directly into the hand is a big advantage for any brand, particularly at a time when marketing is dominated by TV and online. Offering something physical that communicates an appropriate message can be a powerful way to build a brand or ensure loyalty once this is all over. And for charities whose donation levels have been hit hard by the virus, direct mail offers valuable levels of engagement and ROI.

Done well, direct mail has the power to stop people in their tracks, grab their attention and compel them to take action. The physical nature of the medium also means that it’s likely to stay around in the home for longer – 17 days according to the Royal Mail study ‘The Private Life of Mail’.

However, since paper and card are very physical mediums, they have come under the spotlight, with concerns expressed about whether people can catch coronavirus simply by touching. So, we have researched the facts relating to Covid-19 transmission through paper surfaces.

The facts

Research and guidance from the world’s leading health organisations, including the World Health Organisation (WHO), The Journal of Hospital Infection, and the National Institute of Allergy and Infectious Diseases, suggests that the risk relating to Covid-19 transmission from surfaces is relatively low. According to the World Health Organisation, “The likelihood of an infected person contaminating commercial goods is low and the risk of catching the virus that causes COVID-19 from a package that has been moved, travelled, and exposed to different conditions and temperate is also low.”

The most referenced scientific research on the subject of surface rate of infection is from the National Institutes of Health (NIH), Centers for Disease Control (CDC), UCLA, and Princeton University, which studied how stable the coronavirus was on different surfaces. It found that of plastic, stainless steel and cardboard, the virus lasted the longest on plastic (up to 72 hours) and the shortest on cardboard (up to 24 hours). That time is shortened when the surface is exposed to air, with the virus becoming less and less potent the more it’s exposed. The printing process will also decrease the potency of any virus.

Ahead of the curve

In any crisis, marketing is usually the first budget to be slashed. But marketing experts agree that continuing to communicate with customers during a crisis is vital for brands, keeping them front-of-mind for consumers that will want normal life to return as quickly as possible once this situation is over.

“The best time to market to people is when others are not,” said Robin Sumner, Managing Director of marketing agency Romax. “After the initial panic subsides and the society accepts the ‘new normal’, then trade will return swiftly – those that have continued to promote during that time will be ahead of the curve.”

The information for this article was sources from Two Sides. For the original articles please read The facts related to Covid-19 transmission through paper surface and Direct mail provides opportunity for brands to cut through the noise.

May 1, 2020

Advice sheet: do’s and don’ts to help protect you against scam or phishing emails and texts.

So if a company who specialise in Security & Risk Management can get caught out by scams or phishing, what hope do those inexperienced with technology, for example the elderly, have when faced with an email, or text message telling them to ‘click below’ before their: Service is cut off/Bank account is closed/Payment is refused………and so on…..?

As I mentioned at the beginning, many of my emails each day are scams or phishing scams, and with each passing day every aspect of them are more professional looking, more convincing, and at times I’m even cross examining and questioning genuine emails I receive. And every time I see these scam emails, I’m immediately worried and concerned for those who will be scammed, those who are scared into clicking the link, calling the number, and giving details that could rob them of everything.

Email is a critical business tool, but how good is it when used as a standalone marketing medium – particularly for new businesses attempting to cut through – when you consider the amount of emails you receive?

What can we do? There’s pretty much nothing we can do to stop these scams, but we can try to educate and help those who may not be able to tell the difference between real and scam.

When it comes to marketing your services is it well worthwhile considering all of your options on how best to get you message across and what mediums provide the most ‘trust’. An interesting article from MarketReach provides the ideal way to combine electronic marketing with other proven and often more trusted sources of information

I have created a file, which can be forwarded, or printed out, which has some basic information that will hopefully help people out there.

Please download or print off for someone you know who may need it.

Please let me know if you have any advice or tips which I can add to this – the more informative it is, the more it will help people protect themselves.