January 29, 2020

Making the complex simple

Case study

Metfriendly provide financial products and services to the police service. One of their challenges was to process complicated financial information into statements for members. Given the variety of member services, variable documents that needed to be included and the need for security of information, this had been done manually in-house.

Romax tackled the problem with extensive knowledge of data-driven personalised print, mail fulfilment and postage discounts. We then put our technical team on the case and they created a program that allowed a variable statement print run.

With sophisticated software and state-of-the-art print and enclosing equipment, each pack had a specific barcode to tell the machines which statement sheets and additional documents needed to be enclosed.

In addition to this a lower cost postage service, combined with tracking to confirm delivery was used. Postage costs were reduced while efficiency went up.


Metfriendly’s members get exactly what they need – whether that’s 4 pages or 13 pages.

Metfriendly pay virtually half of what they used to in postage.

Members receive relevant information on associated products and services that result in additional sales. So instead of being a cost, this mailout actually generates revenue.

What did Metfriendly think?

“With hindsight it seems rather silly that we persevered for so many years folding, stuffing and posting these statements ourselves!” David Hurcomb, IT Manager

“Just wanted to add my thanks.” Ben Grainger – COO

January 21, 2020

Saving the planet

Recycling strategies

Apart from the glass, metal and plastic which our local council takes away to recycle, our paper recycling is sorted:

  • Our contractor takes away our paper and cardboard to recycle. 
  • All our paperwork that contains sensitive data as secured waste is taken for offsite shredding and is then recycled.
  • In addition, all the waste from our printers – including cartridges, parts, spares – are recycled by Xerox.

If it can be recycled, it is!

In addition, all the paper we use both in-house and for clients is sustainably sourced, without compromising on quality.

Saving energy

With limited world supplies of fossil fuels, we have ensured every member of our team is conscious of the energy we use. Although we need to use energy to run our machines, if you visit our premises, you’ll see people turning lights off as they leave a room and checking the heating isn’t on when it doesn’t need to be.  We don’t need to work in a hothouse!

When we leave at the end of the day all the computers are turned off and the production machines and printers are all shut down for the night. 

Reducing our carbon footprint

We’re big fans of using local suppliers, not just to support our nearby community but because it reduces lorries travelling any further than they need to.  At least a third of our team walk or cycle to work and we are more likely to jump on public transport to get to meetings instead of taking a car.

When your company’s environmental policy includes using environmentally conscious suppliers, we can tick that box – not just with words, but with actions too.

January 14, 2020

How a Data-Driven Strategy Improves Membership Renewal Programmes

Any organisation that has a membership programme understands the difficulties of retaining members. It’s common to see membership renewal numbers decline even as new membership numbers increase. This disparity can be the cause of problems in the future, especially if retention rates continue to fall.

Organisations adopt different strategies to encourage existing members to renew with them. But these one-size-fits-all strategies are ineffective with today’s consumers. Personalisation is the key to effective strategies. Failure to understand this will lead to ineffectual retention strategies that result in lost members and profits.

Strengthen your renewal strategy with the help of your member database. Utilising that information gives you the insights necessary for developing effective membership management programmes. Employ data-driven strategies to shift your focus towards areas that drive membership renewals.

Use Predictive Analytics in Developing a Membership Renewal Strategy

Predictive analytics uses information from your member database to create behavioural patterns that predict outcomes and trends. The information here offers insights that might have eluded other analyses.

Using previous year renewal data, determine who among your members are the most likely to renew. Part of creating an effective renewal programme involves understanding that not everyone will continue their membership with your organisation. Shift your focus and efforts on those who will stay with your organisation.  

Aside from your data, gather information from your industry and competitors. Members who choose not to renew often move on to the competition. Compare renewal rates and retention initiatives to provide members with competitive services.

Craft a Data-Driven Communications Strategy

Renewals fall short because of an ineffective communications strategy. Determine which channels are the most effective for your members to create strategies that produce positive results. Additionally, tailor your renewal messages to each member for a personalised touch.

  • Email Notifications: The shift towards digital has made online renewals a common option for different organisations. Use email notifications to drive members towards your online renewal platform.
  • Snail Mail Reminders: Do not discount traditional letters from your communications strategy. Include an invoice and a set of instructions in the letter so your members are fully informed of the renewal process.
  • Phone Call Alerts: Phone calls are the easiest to personalise per member. This communication method allows you to directly pitch your renewal plan to members. 

Offer Incentives to Encourage Renewals

When a member chooses to renew their contract, it means they trust your brand. Show them your appreciation by offering incentives upon their renewal.

It’s common practice to provide discounts for on-time or early-bird renewals. Another option would be to offer an instalment payment plan. Aside from these, you can include a rewards system in your renewal strategy. Some organisations partner with third party businesses to gift members with perks like travel packages.

Before deciding on an incentives programme, it is important to determine its effectiveness before implementation. This saves you the trouble of investing in the wrong incentives.

Working with Membership Management Specialists

Membership renewal is essential in developing your organisation. It fosters brand loyalty by reminding members of your value. Improve your renewal with a reliable partner, Romax.

We are a team of experts committed to helping you manage memberships. Our data-driven approach creates solutions that strengthen your connection with your audience. We use a combination of off-line and on-line services to develop a comprehensive membership management programme that yields results.

Find out more about our services here. We would love to hear from you!

January 7, 2020

Romax Named Global Leader in Direct Marketing by Clutch!

Here at Romax, we know that your companies’ marketing strategy is a crucial component to your business’ success and enhancement. We supply data-driven customer communication to companies that want to improve the overall quality and save resources in the long run.

In light of our continued success, we’ve been named a leading company for direct marketing on Clutch’s Global leader’s list. This is a directory of the top direct marketing service providers, vetted from around the world, and verified by Clutch’s in-depth research. Out of 160,000 vendors on their platform, we fall into the top ten percentile!

We’d like to take this time to thank our customers for their loyalty, dedication, and contribution towards helping us reach this goal. They participated in one on one client interviews with Clutch analysts to gauge our impact on their day-to-day businesses. They ranked us on the basis of cost-effectiveness and value for their financial investment, quality of our overall service, and our consistent compliance with project deadlines. In reflection of those scores, we’ve received a wonderful five out of five stars! We’re so happy to be meeting our customers’ needs so succinctly. Please take a look at a recent review below:

We are thrilled to be chosen as one of the leading direct marketing companies!” – Marketing Manager, Alina Agarkova

Thank you one and all for making this award possible! Please drop us a line if you’d like to work together on a project soon!