December 27, 2019

A marketing channel with the highest open rate in 2020

The Internet has become an essential part of our lives and today’s communications are mostly online. The appearance of smartphones and other new technology have given us the ability to communicate in many different ways.

However, not all communications online are harmless. In order to grab customers’ attention, online brands are competing in a bidding auction, spending thousands, but this doesn’t always get the results they hope for. People are overwhelmed with generic information that doesn’t engage them.

Get attention

In a constantly moving, overwhelming world, how do you get people’s attention? Think about messaging your kids, what are they more likely to read, SMS or a letter? Receiving a letter for young people is an unusual form of communication, and it is more likely they will open the letter.

According to Market Reach, 64% of people open and read material received by post on the day they receive it. Compare that to email open rates, where you’re lucky if the open rate reaches 20% – assuming the message doesn’t end up in a spam filter.

So direct mail has resurfaced as an effective marketing strategy.

Build trust

In the buzz of millions of online communications, marketers have a competitive advantage when using tangible communication methods. Receiving information on paper increases trust among your customers.

The initial investment in direct mail marketing suggests that you have faith in your own company. Your business is perceived as reliable and stable, these factors matter more to your customer than the cost.

As the entry barriers are higher than in digital advertising, the brand is perceived as more trusted. Printed communications outperform digital, especially in getting your brand remembered.

When Facebook was accused of a data breach, they chose to use a printed media campaign to regain trust. Instead of running a campaign through digital channels, Facebook decided to use a method that generates high levels of trust.

Ethical advertising

Another myth about printed communication is that it’s unethical. Environmental campaigners tell us that paperless communication does less damage to our planet. However, the print industry is self-sustainable.

According to Two Sides, more than 72% of paper is recycled. For every tree that is used for paper, another three trees are planted. Therefore, packaging manufacturers are coming back to paper materials for mass communication.

At Romax, we recycle paper, plastic, glass and metal. We are conscious not only for our resources, but we also want to save your resources. There are several ways we can help you to save your budget, but we always suggest by starting with cleaning your data, so mail only goes to genuine contacts – and they only get ONE copy.

Contact us today at 020 8293 8550 or hello@romax.co.uk to book your free data audit.

December 20, 2019

Responsible Communication

Three useful tips to remember

Saving the planet

Our community

December 17, 2019

Make your customers feel unique with personalised handwritten notes

Keeping customer loyalty

Handwritten marketing has been proven to be more effective than both email and traditional direct mail marketing time and time again. People want to feel connected to the companies with which they do business, and particularly those that subscribe to a membership should feel like they are getting something in return for their loyalty. So why is it that so few businesses bother to go the extra mile for their customers? Therefore, a physical, personalised handwritten letter can make a world of difference. Those who have used handwritten messages in the past have seen massive boosts in their engagement rates. Developing meaningful relationships with your clients through regular handwritten correspondence can help nurture long-term customer loyalty.

Cost-effective handwritten communication

With seamless integrations, we can fully automate the process of writing and delivering handwritten notes, making it as easy as sending an email but with all the benefits of the personal touch. Using AI technology allows us to provide you with the most cost-effective option on the market. There are plenty of handwriting styles to choose from, or if you want to make your notes extra personal, you can even have them learn your own handwriting! Imagine that: hundreds of birthday cards written by your company’s CEO, without them having to put in those valuable hours!

Give your customers a little extra

We believe your customers deserve that little something extra. Make them feel special by sending anything from heartfelt thank you letters, to personal offers showcasing your latest customer recommendation. If you want to increase your lead generation, boost customer engagement levels, or simply reward your customers for sticking by you, then try sending custom handwritten notes with us.

Our team is highly knowledgeable in data-driven customer communications. In fact, we have been building strong connections for our clients since 1997. Contact us today on hello@romax.co.uk or 020 8293 8550 to get assistance with handwritten or any other types of customer communications.