January 23, 2017

UK is Open for Business as Usual

Opportunities arise and the UK is open for business as usual

by Charlene Plows,

Seven months have passed and the discussion around Brexit remains (please excuse the pun) at large.

Theresa May has now revealed the Government’s proposed ‘Brexit‘ plan that will be followed by triggering article 50 in March which will then start the formal negotiation process to leave the EU.

The 12 priorities that will guide the negotiations are:-

  1. Certainty
  2. Control of our own laws
  3. Strengthen the Union (between the four nations of the UK)
  4. Maintain the Common Travel Area with Ireland
  5. Control of immigration
  6. Rights for EU nationals in Britain, and British nationals in the EU
  7. Protect workers’ rights
  8. Free trade with European markets
  9. New trade agreements with other countries
  10. The best place for science and innovation
  11. Cooperation in the fight against crime and terrorism
  12. A smooth, orderly Brexit

Even now, however, there is still so much speculation around immigration, the value of the pound, security and intelligence, leaving the single market and trade deals with the rest of the world.

Since the vote to leave the European Union, we at Romax have noticed a peak on the amount of printing and distribution enquiries from other Non-European Union and Rest of World countries, North America in particular.

The UK is Open for Business

 

The current exchange rate between the pound and the dollar makes it very attractive to use the services of companies based in the UK in favour of printing and posting marketing communication from the United States for example into the UK and Europe from a UK based Mail Marketing company.

Conversely, postal costs to mail sales communication to the USA from the UK can actually be as little as posting domestically here in the UK using special overseas postage services accessed by your distribution company.

Due to the weak pound (£), this means companies need less currency to buy the same amount of goods than compared to the stronger pound before the Brexit.

This gives advantages to UK exporters; selling at comparatively cheaper rates and/or potentially increasing profit margins.

Another positive is that because of the weak pound, it is most likely the UK will see an increase in tourism from other countries due to exchange rates they will receive when exchanging their currency.

Leaving the EU will continue to cause anxiousness, excitement and curiosity. It may be a rocky road but there will be many opportunities to be taken from this, building relationships with countries such as USA, Canada and China, creating our own policies, reduced red tape and global trade deals.

Where ever your previous opinion lay in relation to the UK leaving or remaining in the EU, the future is now for the UK to work with, not against the result. Logic and sense will hopefully prevail and we should act positively in the situation now to ensure that we as a trading nation make the best of the situation.

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romax_logo_tag_blueRomax Marketing & Distribution, a Greenwich-London based company, provides a wide range of services in Direct Marketing for B2B and B2CDirect Mail, Data Management, Printing, Discount Postage and Membership Communication Services and Consultancy. Contact us: hello@romax.co.uk +44 (0) 20 8293 8550

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January 4, 2017

Marketing Revolution or Marketing as Normal

By Phil Smith

So here we all are; post Christmas and if you are anything like me you’re sat in front of your computer, looking at the e-mails that have amassed since you were last in the office, wondering if you should

a) “Select All” then press delete, or

b) shift through each one individually as there just might be that all important career changing e-mail.

A it is then…..

Up next is the obligatory New Year’s Resolution.

“Stop Smoking” – never done it.

“Join the Gym” The only time I frequented such a place was in October when our Boiler broke down and I had to use their facilities to shower. Six Pack? I’m perfectly happy with my Watneys Party Seven.

I think what most of want is to be where we were pre the Festivities; back to normal. As I look down at my Ramones t-shirt and notice the Presidential Seal logo is now egg shaped, back to normal for me will involve cutting out Pizzas, Doner Kebabs and Red wine. Well, maybe not the Pizzas and if truth be told Dirty Doners are in actual fact cooked in a very healthy way (All right the elephant leg maybe made up of leftovers from “I’m A Celebrity – Get Me Out Of Here” but it tastes sooooo nice) and I’m sure that I read somewhere that Red wine was good for the heart or Blood Pressure.

However do we really want to return to normality? Don’t get me wrong, it’s perfectly acceptable to be happy in your chosen field, turning up and doing a full day’s graft and enjoying it, but want about opportunities? My Manager recently asked me to write three short comedy scripts for a potential Marketing idea. This is as far removed from my day to day work as is humanly possible, comedy is no laughing matter as I quickly found out, but I still took it on. I know what you are thinking and the answer is no, this isn’t one of them.

Here’s my point; when Britain first embraced the Railways it was extensively to move goods from point A to B quicker than by canal, then it was moving the country’s work force. William Henry Smith in 1848 opened a Bookstall on Euston Station’s concourse and within two years WH Smith was the principle distributor of Newspapers across the Country and in the process became the world’s first chain store. As Croydon had several mainline stations Sainsbury’s opened its first out of London Grocery Shop there because of the easy of transportation. The store is still there to this day in the de-militarised part of the Whitgift Centre, but what these two companies had seen were opportunities. They used something that they had nothing to do with implementing to their advantage.

So, let’s get that Revolution going  –  Don’t let the grain of a great idea go ungerminated, let Romax Marketing help you nurture it, feed it, so instead of looking back at this year as being “marketing as normal” you could be looking back at something that could be potentially exceptional for 2017.

I could at this point list a whole range of ideas and concepts that Romax has had a hand in over its 20-year history, but as you are already reading this on our web-site, just move the cursor up and to the right or left to discover how Romax could help you.

direct mail rocket ROI

romax_logo_tag_blueRomax Marketing & Distribution, a Greenwich-London based company, provides a wide range of services in Direct Marketing for B2B and B2CDirect Mail, Data Management, Printing, Discount Postage and Membership Communication Services and Consultancy. Contact us: hello@romax.co.uk +44 (0) 20 8293 8550

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