May 27, 2016

Postal Industry News – and it’s all Good

“Consumers should have the utmost confidence in using postal services. We want to ensure that letters which haven’t been tracked but may still contain important contents, arrive safely,” Jonathan Oxley, Ofcom Competition Director.

The latest postal industry news from Ofcom, about the Universal Service (Royal Mail’s obligation through law to deliver mail to every address in the UK for the same cost and service) and security in untracked mail is a sign of increased optimism and demonstrates a postal industry that, although not yet as efficient as it could be has made great progress.

Ofcom, the communications regulator that oversees the postal industry and issues licences to carriers allowing them to operate in the market has released various reports over the past week.

 

KEY FINDINGS:

  • The universal postal service is financially sustainable, current rules and safeguards for postal users are generally working well.
  • Royal Mail’s current return on sales is at the lower end of the 5-10% range which Ofcom considers to be compatible with a sustainable universal service. In recent years, the company had fallen below this range.
  • Royal Mail has made notable modernisation improvements, but it could still do more to improve efficiency, in the interests of postal users.
  • Consumer satisfaction with postal services, and value for money are high.
  • Ofcom is not proposing to impose new price controls on Royal Mail’s wholesale or retail products.

Postal Industry News Full Report is available.

Romax Welcomes the Proposal to Protect Untracked Letters

All postal operators who deliver ‘untracked’ letters – such as medical letters, bank statements and birthday cards – must minimise the risk of loss, theft, or damage, under plans in today’s consultation.

Untracked letters are very important to protect, and valuable to the recipient – even though they rarely contain items with a high face value, which are more often sent using a tracking service.

Examples of untracked letters range from credit card bills, utility bills, hospital appointments, or exam results. Although lost mail is proportionally very low, untracked letters are more likely to go missing, during delivery. Any focus to improve untracked delivery to as close to 100% as possible would be a great thing for the industry.

Ofcom already sets rules for looking after mail – including how postal companies must recruit and train staff, ensure the security of mail and report serious incidents to the regulator.

These proposals would require postal operators to focus on ensuring letters arrive safely. Ofcom intends to introduce new rules to clarify how postal operators must look after these items – shifting the focus of regulation away from logistical and procedural requirements, towards assessing postal operators’ actual performance. Those who fail to meet the new rules would face fines.

So, in summary, this is great postal industry news for all of our communications, marketing and membership clients. The requirement for all mail carriers to deliver the highest level of delivery aims, to track, using the technology that is now available, all mail, will provide closer scrutiny. Such transparency will increase the value of postal communications and bolster the measurable return to direct mail for marketing professionals across all sectors.

 

romax_logo_tag_blueRomax Marketing & Distribution, a Greenwich-London based company, provides a wide range of services in Direct Marketing for B2B and B2CDirect Mail, Data Management, Printing, Discount Postage and Membership Communication Services and Consultancy. Contact us: hello@romax.co.uk +44 (0) 20 8293 8550

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May 19, 2016

Change your Direct Marketing

Time to change your direct marketing approach?

Time is so precious and there never seems to be enough of it. From the moment my alarm goes off in the morning, I feel I am on the go every minute until I eventually collapse with a glass of wine on the sofa struggling to keep my eyes open.

Because of this, it is so very easy of getting stuck into a routine and not except or embrace change. Statements such as “I just don’t have the time” just don’t stack up any more. If you don’t address the need to review your marketing, then your business will suffer.

There is no crystal ball to give you the hidden answers on how to create the perfect marketing campaign and changes will not always guarantee better results but without trying. How can you possibly know that what you are currently doing is for the best?

Fools Rush In….

Testing should be paramount to any marketing but completely pointless if you are not able to monitor your response rates, a simple unique code added to the marketing collateral will enable you to check on how successful different campaigns are.

Be as adventurous as you like, consumers will react differently to alternative means of advertising – we are all individuals with our own opinions. Sometimes ‘simple’ will work absolutely fine, whereas other times a complicated and detailed communication with multiple messages and text containing lots of information works better.

Spectacular finishing such as foiling, die-cutting and embossing may be the edge that’s needed? Why not utilise cross media and send out a follow up e-shot or SMS, fully personalised to the individual? The options are endless; so why settle for just one creative?

Test, test and you guessed it – keep testing your direct marketing.

Innovative ideas and creative should be something that we help develop and support. So many of us can have a tendency to simply ‘follow suit’ and use the excuse ‘it’s how it has always been done in the past’ but isn’t it time to start thinking outside the box?

Some people will have the approach that ‘if it isn’t broken why fix it’ but with this frame of mind it could hold you back whilst others who do embrace change may storm forward seeing great results.

 

Direct Marketing Measurement and Key Performance Indicators

If you set a target, measure against that target, then you can moderate and amend your message, price point and audience parameters to constantly improve your return on investment. Split cell tests, for message and cost, test geographical marketing approaches. Data is the starting point not the design – remember that.

romax_logo_tag_blueRomax Marketing & Distribution, a Greenwich-London based company, provides a wide range of services in Direct Marketing for B2B and B2CDirect Mail, Data Management, Printing, Discount Postage and Membership Communication Services and Consultancy. Contact us: hello@romax.co.uk +44 (0) 20 8293 8550

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May 13, 2016

Arts and Culture Marketing for London

Written by Charlene Plows, Head of Client Services at Romax Marketing.

Maybe it’s because I am a Londoner……

So what do I love about London?? The arts and culture in London for a start, not to mention the multi-billion-pound retail industry.

It is just so accessible, I can simply jump on a tube and within ten minutes be in the hassle and bustle of Central London!

London is one of the most popular tourist destinations in the whole world, attracting around 30 million visitors from other countries each and every year. People travel here from every corner of the globe to admire London’s many impressive monuments and explore the richly vibrant culture of the city. In addition, a total of roughly 26 million overnight visits are made to London each year, and these overnight visits are mostly made by people living in other parts of the United Kingdom.

Whether you’re purchasing a beautifully crafted dinner set from Emma Bridgewater, visiting an exhibition in one of many museums, possibly taking a tour of the Theatre and Performance exhibit at the V&A or watching Yang Lipings, Contemporary Dance ‘Under Siege’ at Sadler’s Wells theatre. The choices are vast. You could even find myself face-to-face with the majestic Asiatic lion at the spectacular new lion enclosure ‘Land of Lions’ at ZSL!

Land of the Lions Marketing for ZSL

Land of the Lions ZSL

London Zoo

Revenues generated by tourism in London comprise approximately 10 percent of the city’s gross value added income, and it is projected that tourists in London spend approximately £15 million per year. This figure includes all aspects of the tourism industry, such as accommodation, transportation, eating out and attraction entrance fees.

Arts and Culture Marketing for London

The collection of data to understand your ‘audience’, if managed properly, using value added marketing to reach those individuals, will pay dividends.  Simple but effective personalised communication using variable messaging combined with carefully thought out incentives to promote membership or events will demonstrate a connection that engages them.

 

Membership Communications

Regular communications to your customers or members will help them feel that you value them. Add value to their membership and make them feel that their ticket or subscriptions charges are worth every penny in this hard-fought market. Ensure they receive details of all upcoming events ahead of the general public, not forgetting all the other additional perks!

It doesn’t need to cost a fortune to stay in contact with past bookers and attendees – with correct and effective marketing, these people could be your new members paying annual subscriptions. The perfect help in boosting your sales and bringing greater recognition to your brand.

 

romax_logo_tag_blueRomax Marketing & Distribution, a Greenwich-London based company, provides a wide range of services in Direct Marketing for B2B and B2CDirect Mail, Data Management, Printing, Discount Postage and Membership Communication Services and Consultancy. Contact us: hello@romax.co.uk +44 (0) 20 8293 8550

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May 9, 2016

Direct Mail Services Update

Direct Mail Services Update and UK Print Sizes Reference Guide from Romax.

Mailing House Services

Royal Mail Go Live with Printed Stamp Mailmark

Printed stamp can now be used in place of the printed postage indicia.

After the end of the successful trial of the printed stamp to replace the postal indicia on marketing mail, Royal Mail have announced that the service will now remain as an ongoing service.

Romax was the first UK Mailing House to send a successful printed postage stamp mailing in the trial so clients can be assured that their marketing mailings will be in the very safest of hands!

FREE DATA Audit

Did you know that each year 6% of the population moves house; that means that in 2 years if you do not keep on top of your data – the lifeline of any business – that over 10% of your data will be inaccurate.

Take advantage of our FREE data audit that provides 16 pages of invaluable and informative insight around not just the accuracy of your data, but also the socio-economic profile of your data, at no charge to you.

 

Catalogue Weight Service TRIALS – Send More for Less

Retail and Catalogue Clients, can now take part in a beneficial trial for mailing catalogues and brochures. Historically many catalogues have been ‘cut-back’ to under 100g to keep the postage weight at its lowest price point.

Royal Mail have now introduced stepped increments of 10g above 100g to 150g for letter format and large letter format.

The outcome being a staggered price increase where you pay for what you send rather than paying full 150g price for a pack weight slightly exceeding 100g. Extra printed pages to sell extra merchandise. To trial this call Romax.

Postal Services

Romax Sponsors the London Broncos Rugby League Club

Promotion candidates the London Broncos are setting their sights on the Super league next year as they continue to ride high in the Kingston Press Championship. Romax have provided the Broncos with marketing expertise, our E-publishing app amongst other marketing services as we team up to drive over the line marketing!

FREE Quick Reference Jargon Buster.

All industries love a bit of jargon – trade language that is comparable with learning a new language (well almost)! There has to be standardisation in an industry to ensure that it works for all stakeholders. Our aim is to simplify your access, but to perhaps help to nurture a love for print and direct mail. Receive your FREE GUIDE

 

Print Size Guide

 

romax_logo_tag_blueRomax Marketing & Distribution, a Greenwich-London based company, provides a wide range of services in Direct Marketing for B2B and B2CDirect Mail, Data Management, Printing, Discount Postage and Membership Communication Services and Consultancy. Contact us: hello@romax.co.uk +44 (0) 20 8293 8550

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