April 21, 2016

Top Ranking – 7 ways to get noticed on Google

Top Ranking 7 ways to get noticed on Google

Get noticed on the internet amongst a sea of competition, misdirection and clutter. Top ranking requires work, there is no magic formula, but there are methods as with all things that help you to stand out from the crowd.

Our top tips for top ranking on Google:

1 – Become a thought leader – not a blog advertiser

Don’t sell in your web communications – ADVISE visitors to your site, give them information provide insight into your industries key talking points. If you have an opinion present it in a professional and informative way. Don’t rant but don’t try to be too in-depth in the initial web content. Your visitor still has a short attention span and wants to ‘find’ the subject and a preview of perhaps a more detailed article (that they can click open or download rather than have to plough through pages of text on a website – remember it’s an advertising space in the first instance.

2 – Publish relevant content.

Quality content is the number one driver of your search engine rankings and there is no substitute for great content. Knowledge is what differentiates you from the competition. You need to ‘give to receive’ of course there is a fine line between giving too much away to a client before they start to part with some commitment, and there is always the risk of giving your competitors your USPs, BUT giving nothing will prevent you from standing out.

3 – Update your content regularly

Be sure to keep it fresh. When you visit a website that hasn’t had a refresh of imagery or the last blog post or news update was months, if not years ago, it reflects not only on you as an organisation, but also shows the search engine that your site is not refreshed – this will reduce its ranking performance.

4 – Have a link-worthy site

Focus on creating relevant links within the text. Instead of having “click here” links, try writing out the name of the destination. “Click here” has no search engine value beyond the attached URL, whereas “Romax Data Driven Marketing” is rich with keywords and will improve your search engine rankings as well as the ranking of the page you are linking to.

5 – Use alt tags.

Always describe your visual and video media using alt tags, or alternative text descriptions. They allow search engines to locate your page, which is crucial—especially for those who use text-only browsers.

6 – Get other sites to link into yours:

If your site has valuable and informative content then other sites will link to your comments, articles, blogs and content. This enhances your web page ranking as a result – the more links to your site, particularly from high ranking sites themselves, will in turn promote your site.

7 – Add images and video content:

Text is vital for content and SEO purposes to gain top ranking but if your site is text heavy and not visually attractive, then you will experience a high volume of immediate bounces. This too will affect your ranking as bounce rates form part of your measurable analytics. Hotspot and tracking of visitor activity on your site can result in high improvements in this too. Once again this does not happen by waving a magic wand, you need to continually analyse and improve your site and the content on it, to gain and retain optimisation traction.

Analytics – as with any marketing – you will not get it perfect straight away (if ever) but you can constantly improve it!

 

romax_logo_tag_blueRomax Marketing & Distribution, a Greenwich-London based company, provides a wide range of services in Direct Marketing for B2B and B2CDirect Mail, Data Management, Printing, Discount Postage and Membership Communication Services and Consultancy. Contact us: hello@romax.co.uk +44 (0) 20 8293 8550

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April 11, 2016

E-Publishing through Publicus

email pages

 

How to become publishing’s Top Dog

Time to stand out from the pack Keeping your consumers up to date using the most appropriate medium, whilst providing individual preference is challenging.

If you are not providing an additional smart medium alongside your proven marketing channels for your clients, then your competitors will be.

For a low-cost, high-value platform to meet all of your online publishing needs, Romax have developed Publicus e-publishing. This service will allow your clients to remain updated via their portable devices, and allow a further marketing channel for you. A marketing channel that links to your online presence directly as a result of your printed communications.

e-publishing

By 2020, 80 per cent will use e-publishing

Today 60 per cent of internet traffic is being accessed on mobile devices, and this number is projected to reach over 80 per cent by 2020. More and more consumers are using portable devices phones in particular to review their leisure activities and purchasing. Images need to be sharp, interactive – with loads of rich media content, video, music and links. These can now be driven from your print ready pdf files.

 

Mobile Publishing

  • Low-Cost Entry point to get your communications On-line and On-App
  • No additional design costs (converts print ready pdf to HTML5)
  • Minimal setup costs
  • Hassle free – Romax do everything for you
  • Rich media content can be added to publication – Video/Audio/Weblink
  • Consumer Choice – how and where they view your content
  • Cross Platform and Cross device Web/Mobile/Tablet access for clients
  • No Contract

 

romax_logo_tag_blueRomax Marketing & Distribution, a Greenwich-London based company, provides a wide range of services in Direct Marketing for B2B and B2CDirect Mail, Data Management, Printing, Discount Postage and Membership Communication Services and Consultancy. Contact us: hello@romax.co.uk +44 (0) 20 8293 8550

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April 6, 2016

Data Driven Marketing

By Charlene Plows, Head of Client Services at Romax marketing.

Data Driven Marketing

Gone are the days, when you had a database of 50,000 consumers to whom you would simply ‘blanket mail’ the same message or offer hoping for interaction. You now need to stand out from the crowd using data driven marketing.

Nowadays, with all the different means of marketing it so important that you understand your customers and capture all the possible information you can. BIG DATA is the Black Gold of the 21st century. If you are not securely and safely capturing and using data about your clients’ sales activities, and their propensity to engage with you, you will be falling behind the curve and will eventually lose out to your competitors.

Data does make or break a campaign. The more relative the message is to the individual, the more likely you are going to receive a positive response. It does not have to be overtly ‘personalised’ or unnecessarily branded with their name, but in terms of the printed offer or message, this DEFINITELY SHOULD be positioned in relation to the preferences of your client.

The great thing is, that now the technology and expertise exists to manipulate data as little or us much as you need, so you that can send a multi message campaign to sets of individuals with personal messages, without losing out on any postage or experiencing any marketing downside.

Here’s an example of data driven marketing

An example of a targeted and relevant piece of direct marketing: Following a holiday, around six months after my return, I received a direct mail piece from the tour operator with a picture of the destination I had visited, containing a picture of the exact hotel! Immediately this brings back great memories and I am already itching to book again. This is an easily achieved print process driven from flags within the data, denoting which variable image to import based on my data record/history.

Not only is it vital to understand your clients, it is essential that your data is as up to date and as clean as possible. Can you imagine if you were to send out a charity appeal campaign requesting a donation and it was sent to the same two recipients at the same address? Surely their first reaction would be:-

‘Why would I donate to a charity when they quite clearly don’t mind wasting money on sending out duplicate packs?’

Worse than this, how would you feel if you received a marketing communication selling life insurance which was addressed to a loved one who had passed away?

All of this can, with a little planning and engagement, be avoided. How? By speaking with your supplier about how to ride the wave of BIG DATA and its relevance to data driven marketing. Be on the crest of the wave not drowning in the aftermath of the storm.

 

romax_logo_tag_blueRomax Marketing & Distribution, a Greenwich-London based company, provides a wide range of services in Direct Marketing for B2B and B2CDirect Mail, Data Management, Printing, Discount Postage and Membership Communication Services and Consultancy. Contact us: hello@romax.co.uk +44 (0) 20 8293 8550

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