January 22, 2016

Print Power Seminar Video

Print Power, Two Sides and the BPiF link up to produce an insightful seminar to discuss the future of Print and the impact that it can have.

Print Power Seminar Special Report…Watch the video click the image

The Future Of Print

romax_logo_tag_blueRomax Marketing & Distribution, a Greenwich-London based company, provides a wide range of services in Direct Marketing for B2B and B2CDirect Mail, Data Management, Printing, Discount Postage and Membership Communication Services and Consultancy. Contact us: hello@romax.co.uk +44 (0) 20 8293 8550

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January 20, 2016

Finishing – Don’t fall at the final hurdle!

Finishing – Don’t fall at the final hurdle!

 

Being in the print industry, I genuinely love print; the feel, the look (not so much the smell) and the enthusiasm I feel when seeing the final product. So much energy and time is spent by marketing professionals, designers and the printers themselves to produce the finest printed product, it is a real shame when having done so much that a piece of print is although good quality, does not give of added WOW!

This bug bear of mine, is seeing a beautifully printed item that is let down by the poor quality of the finish.

In my opinion, the finishing of the product is just as or more important than the printing.

What options are there for finishing?

There are so many techniques to enhance your print. They will all  make a positive impact and leave the recipient recognising the quality that relates to your brand.

I have listed a few below:

 

  • Innovative folding types, Cross fold, concertina fold, roll fold, not just a standard fold.
  • Glue dots or glue seals to seal down a one piece mailer.
  • Matt lamination, gloss lamination, UV varnish, embossing, foiling.
  • Die cutting, this is the ‘shape punching’ to trim out unique shapes.
  • Perfect binding (square Edge) stitching ( centre stapling), wiro-banding.

When creating a concept of a printed piece, the final look, feel and finish should be vital.

Investment in technology now means more options are readily available at competitive costs. Many finishing techniques can now be managed in-house with quicker turnarounds than in past.

Branding is key to any organisation, without it you lose your identity and simply disappear into the back ground.

So please, next time you are discussing / designing your next piece of print, research all print finishing techniques available and add a little glitz!

 

romax_logo_tag_blueRomax Marketing & Distribution, a Greenwich-London based company, provides a wide range of services in Direct Marketing for B2B and B2CDirect Mail, Data Management, Printing, Discount Postage and Membership Communication Services and Consultancy. Contact us: hello@romax.co.uk +44 (0) 20 8293 8550

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January 15, 2016

Publicus is here!

Romax has been at the forefront of marketing communications since its inception in 1997. During this time, our sector has seen a number of disrupters from the evolution of digital print and the advent of social media.

The global spread of smartphones has prompted a rapid evolution in how people read and consume content and raised further their expectations of ease of use and service. Few publishing or marketing channels remain untouched by this digital tsunami.

By the end of 2015, 2.5 billion people worldwide will own a smartphone, and in an average day will check it 150 times and spend 82 minutes gazing at a tiny screen.

The easy availability of information in a few thumb swipes encourages a degree of laziness among readers. So publishers and marketers must make their mobile content browsable and snackable.  A miniaturised version of a website won’t cut it on a 5” screen: you need to develop a dedicated smartphone app and web edition that delivers the good stuff simply and with built-in multi-media such as video……

Video grabs attention away from pure text – on websites, digital publications, marketing collateral and apps – especially for the under 35s. So all publishers and marketers have to learn how to create enticing video or at the very least audio, within their online collateral.

The digital space is particularly good at one thing and which is a big advantage of direct mail – analytics. Data is the new oil, something I have alluded to in a previous post, so to be able to track in infinite detail potential customer habits either through an app or a web edition of your collateral can provide insights into behaviour, track your best performing offers or most interesting services.

“The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself” – Peter Drucker

Publicus blog

This is why we are proud to unveil, publicus, our brand new digital publishing platform built with the modern publisher and marketer in mind. Publicus allows us to take an ordinary pdf file and create a beautiful, fluid web edition and simultaneously convert to HTML5 and display in apps within the online stores of Apple, Google and Amazon. All managed by the Romax team here in London.

This all comes with the ability to display multimedia content, can be subscription based and fully trackable using our in-built dashboard. For some clients, the ability to “sell” space to third party advertisers, with banner adverts on both the web and app editions, could also enable the campaign to become self-funding.

We are super excited that this is now available to our clients so please get in contact to see how we can get you moving in the digital space.

romax_logo_tag_blueRomax Marketing & Distribution, a Greenwich-London based company, provides a wide range of services in Direct Marketing for B2B and B2CDirect Mail, Data Management, Printing, Discount Postage and Membership Communication Services and Consultancy. Contact us: hello@romax.co.uk +44 (0) 20 8293 8550

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January 14, 2016

Are You Postage Discount Fit?

Are you gaining the correct postage discount for your bulk mailings? Are you Postage Fit?

Romax are pleased to announce Royal Mail’s forthcoming trial of ‘Advertising Mail Catalogue’, a new service option geared to customers who sell their products and services from a catalogue or a brochure and wish to ‘send more for less’.

The trial will take place from January 2016 to March 2017.

Postal Savings

The new pricing structure will be in five 10g increments between 100g – 150g for both letters and large letters. During the trial Royal Mail will assess whether this works for customers and encourages their commitment to larger printed catalogues.

If the trial is successful Royal Mail, will continue to offer the option after March 2017.

Content Criteria
To qualify for the catalogue option, your brochure must meet the following criteria:
  •  The mailing primarily comprises a list of goods and/or services, together with a description, image and price.
  •  The goods and/or services are sold directly from the page at the prices listed; and
  •  The editorial and content of the mailing is minimal.

Postal Savings

Is the annual postage increase
weighing heavy
on your mind?

Every year postal prices in the UK rise. The standard time for this is December and April. Typically, Royal Mail, who manage the wholesale or Down Stream Access (DSA) – ‘Final Mile’ delivery network, increase the cost to direct customers and DSA suppliers (those that access the network ‘down stream).

It is good business practice therefore to complete a regular review of your postal prices. Ideally annually to ensure that your postage discount levels are maximised.

There are numerous distributors that offer many levels of service across format and location.

This is an arduous task and requires a depth of knowledge of marketing, print, postal formats, mail service and distributors. 

 Why not ask Romax to look at
postage savings for you?


Our promise:

“to scour the market and negotiate competitive postage costs
and to offer expert advice.”

Robin Sumner, Managing Director

romax_logo_tag_blueRomax Marketing & Distribution, a Greenwich-London based company, provides a wide range of services in Direct Marketing for B2B and B2CDirect Mail, Data Management, Printing, Discount Postage and Membership Communication Services and Consultancy. Contact us: hello@romax.co.uk +44 (0) 20 8293 8550

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January 12, 2016

Direct Mail third most important channel in UK and USA

Direct mail has once again proven that marketing professionals are returning in droves back to this tried, tested and effective medium.

UK advertising expenditure for direct mail rose 4.5% to £965m over the first six months of 2015, and is forecast to reach £1.9bn by year-end, according to the latest results from the AA/Warc UK Expenditure Report.

When measured by expenditure, advertising mail is the third-largest medium for advertising in the UK, behind TV and pure play internet. Its share of all UK adspend over the first half of the year stood at 10.4% – rising to 15.1% when measuring only display – and spend of £965m was the highest recorded in the years following the financial crash in 2008.

UK direct mail trend is mirrored across the Atlantic in the USA

The situation for DM spend in the USA is similar, with TV representing 25% of the investements and Direct Mail 17%. (The totals for the USA include however also Teleservices which represent 15%. It is expected that 2015 will be a top year for the advertising industry with growth for every channel with the exception of newspapers.

 

Royal Mail‘s focus on the mail advertising sector for promotional personalised marketing, plus the introduction of more advertising friendly services such as Mailmark, and the recently introduced catalogue admail, is helping to incentivise marketing departments to utilise mail in conjunction with other mediums to create tangible touch points.

 

Reduced pricing for ad mail – particularly in Mailmark services means that there is actually an effective price reduction for these marketing lead mail services. Combine this price drop with the well documented results that a physical printed piece has on the recipients’ engagement and response in relation to the advertising brand, results in a win:win.e-publishing

Magazines too invest a lot in understanding the role they play for consumers. Various articles point at the unique position of magazines. Certainly when it comes to engagement and client retention. new publications are increasingly rising, particularly when used in conjunction with interactive e-publishing and branded smartphone apps.

romax_logo_tag_blueRomax Marketing & Distribution, a Greenwich-London based company, provides a wide range of services in Direct Marketing for B2B and B2CDirect Mail, Data Management, Printing, Discount Postage and Membership Communication Services and Consultancy. Contact us: hello@romax.co.uk +44 (0) 20 8293 8550

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January 4, 2016

2015 – A year in summary

Happy New year – Welcome to 2016!

2015 was a year of extraordinary events. Here’s our summary of 2015 in a nutshell:

Movies:

Star Wars – The Force Awakens took top spot in our opinion and at the box office! Critics at the Telegraph thought differently:

The British Royals

We have witnessed the birth of Princess Charlotte. Queen Elizabeth II became Britain’s longest-reigning monarch. At 17:30 BST on 9 September 2015 she had reigned for 23,226 days, 16 hours and approximately 30 minutes – surpassing the reign of her great-great-grandmother Queen Victoria.

Sport

Rugby World Cup, FIFA corruption, drugs in Athletics, what was your favourite or most disappointing bit?

Sporting year in Images 2015: HERE

Here’s your sporting calendar for 2016

Politics

We have seen the tragic terrorism taken place in France, and countries all over the world, Tories won the general election again and Ireland legalized same-sex marriage in a historic vote.

As a week is a long time in politics – see how good your memory is: Take this political quiz 2015, courtesy of the Independent.

Music

The top 10 best-selling singles in 2015: for the full list see Official top 40 best selling singles 2015

1 UPTOWN FUNK MARK RONSON FT BRUNO MARS
2 CHEERLEADER (FELIX JAEHN REMIX) OMI
3 TAKE ME TO CHURCH HOZIER
4 LOVE ME LIKE YOU DO ELLIE GOULDING
5 SEE YOU AGAIN WIZ KHALIFA FT CHARLIE PUTH
6 HELLO ADELE
7 LEAN ON MAJOR LAZER FT MO & DJ SNAKE
8 HOLD BACK THE RIVER JAMES BAY
9 WHAT DO YOU MEAN JUSTIN BIEBER
10 SORRY JUSTIN BIEBER

If you want to see who topped the charts and when use this Official Music Charts link.

2015 was also an exciting year for Romax:-

  • We were the first mailing house to successfully produce a live trial the digital indicia stamp mailing.
  • Romax were one of the few mailing houses to implement Mailmark postage.
  • Our new website went live.

The year in pictures according to the BBC – 2015 in pictures

romax_logo_tag_blueRomax Marketing & Distribution, a Greenwich-London based company, provides a wide range of services in Direct Marketing for B2B and B2CDirect Mail, Data Management, Printing, Discount Postage and Membership Communication Services and Consultancy. Contact us: hello@romax.co.uk +44 (0) 20 8293 8550

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