October 19, 2015

Email the great marketing tool! Build your brand using digital marketing!

Email ­the great marketing tool! Build your brand using digital marketing!
Mantras that have been around now for a few years however there is one sure fire way to  harm your brand’s reputation ­ ignore the unsubscribers.

I recently realised that my inbox was getting to overload and it needed a serious pruning of my previously subscribed (or maybe not but we will discuss that later) email nirvana. So I went through a pretty tedious exercise of unsubscribing from those communications that were now irrelevant to me.

 

It seems however, that just following the link is not enough you then have to give a reason and in some cases your email address. Why? Then to rub salt in the wound you find yourself still receiving the emails you asked to be stopped. A particular case for myself was a renowned Marketing email alert (I won’t embarrass them by naming them directly) who after  4 attempts to unsubscribe are still sending me their daily digest email that I immediately  delete!

So this experience got me thinking on how other marketing communications could harm a  brand’s identity and what you can do to limit any damage when you build your brand using digital marketing.

 

For a start always running your data against MPS (Mailing Preference Service) or TPS  (Telephone Preference Service) depending on the chosen communication route ­- don’t  forget this is obligatory for “cold data”. Running your data against other suppression files such as NCOA (National Change of Address) and most importantly Mortascreen will help  ensure your data is as clean and up to date as possible.

 

Ensure what is being communicated is relevant, timely and engaging. Nothing will turn your clients and prospects off more than poorly executed campaigns. Remember evoke an emotional  response and the benefits will follow.

And finally talk to your customers and prospects how they have indicated they would like to  be. Don’t email someone when they have asked to receive updates by mail for example.

 

In short, respect people’s wishes, including unsubscribing from emails, and your brand will  be stronger as a result.

Blog written by Wes Dowding, Operations and Technology Director at Romax.

 

romax_logo_tag_blueRomax Marketing & Distribution, a Greenwich-London based company, provides a wide range of services in Direct Marketing for B2B and B2CDirect Mail, Data Management, Printing, Discount Postage and Membership Communication Services and Consultancy. Contact us: hello@romax.co.uk +44 (0) 20 8293 8550.

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October 14, 2015

Mo v Malc – The Great North Run – The outcome…”He jumped the start!!!”

Mo v Malc –  The Great North Run – The outcome…”He jumped the start!!!”

Great-North-Run-logo-NEW

Some of you may have read my blog a month ago, leading up to my preparation to my first Half-Marathon – The Great North Run.

Here’s how the weekend panned out…..

My running partner and I arrived in Newcastle around 4.30pm on Saturday evening, the day before the race, checked into our ‘hotel’, where the receptionist warned us it was going to be a rowdy night at the Inn – “Lots of Hen and Stag do’s here tonight” he quite proudly boasted. That’s great I thought to myself, all I need is a good night sleep before the next day’s run!

So we checked in, then headed out for pasta and soft drinks – quite an experience in a town-centre full of hen and stag-do’s, with people lying around the pavement drunk and falling asleep standing up….at 6pm in the evening!

So then back to our rooms to get our heads down for an early night, in preparation for the big day. The night wasn’t too noisy in the end, just a few chattering couples but nothing too rowdy!

So up at 7,  for porridge, banana and fruits juices to fuel up for the run, I was a bundle of nerves and butterflies filled my stomach along with the breakfast. We headed out of the hotel at 8 taking a scenic walk past St. James’s Park, home of Newcastle United FC, to get to the race which was starting at 10.20.

The closer we got to the start, the more the runners were congregating, all with different looks and auras around them……..the nervous ones, excited ones, the pros ‘just doing another run’, those in fancy dress, those looking hungover……the excitement was growing inside me along with the nerves, I just wanted to get out there running!!!

We got to the start line, which all in all was probably around a kilometer long, I have never seen so many people in all my life, around 50,000 people entered the race that day.

After a massive group warm up with everybody joining in, it was time for the big off!!! My friend and I were fortunate to be quite close to the start, and it only took us around 3 minutes from the gun going off, to us actually crossing the line. Someone I was chatting to after the race told me it took him 40 minutes to cross the start line!

So we were off……it wasn’t as congested as I had anticipated thankfully, and we headed off at a pace a bit quicker than I would have liked (I would like to add at this point my running partner is 6ft 10” tall) My thinking was if I felt tired I would simply slow down. The crowds, bands playing music, sweets – fruit – drinks being handed out, all the way were amazing and a massive boost when I hit tough times.

Physically I was quite comfortable with the run, but mentally I found it difficult in the early stages, knowing after 10 minutes I possibly still had another 2 hours to go yet! Also I hadn’t realized that alot of it was slightly uphill, I had swerved hills as much as I could in my training!

 

Reaching the 7 mile marker was quite a boost, I knew I was over halfway there, on the home straight, still feeling comfortable, and still keeping up with my friend. The miles flew by, and before we knew it we passed the 12 mile marker – 1 mile to go!!!! At 800metres I stepped my pace up knowing I still had more to give…….at 50metres there was a flash as a giant flew past me – my running partner!!!! I couldn’t let this go so started sprinting too – ducking in and out of the other runners, gradually drawing level with him and crossing the line together!!! We had done it, and in great style too sprinting the last 50metres!!!

The feeling afterwards was of such relief and achievement, and exhaustion after the final sprint!!! Amazingly when we finally received our official times, we had both run the Half Marathon in 1:55:54…….identical times amazingly enough. We were both aiming to complete the run in under 2 hours so were very pleased with this time! I was a little disappointed I didn’t keep up with Mo Farah, but I’m pretty sure he jumped the start!!!

We then sat back for a couple of hours refueling whilst watching a display by the Red Arrows.

Malc Medal

This was a highly enjoyable, rewarding event which I would highly recommend any aspiring runner to participate. And an added bonus was the we raised over £1600 for The Sick Children’s Trust.

Blog Written by Malcolm Saunders

 

romax_logo_tag_blueRomax Marketing & Distribution, a Greenwich-London based company, provides a wide range of services in Direct Marketing for B2B and B2CDirect Mail, Data Management, Printing, Discount Postage and Membership Communication Services and Consultancy. Contact us: hello@romax.co.uk +44 (0) 20 8293 8550

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October 13, 2015

Support International Print Day 2015!

International Print Day

Wednesday, 14th October.

 

Print and marketing professionals, around the world are being encouraged to participate in International Print Day 2015 (IPD15), a global 24-hour event in which social media will be used to highlight the creativity, importance and power of print and paper.

This fantastic event, where all things print and paper come together in a concentrated burst of activity, aims to get our industry trending worldwide.

Last year’s International Print Day 2014 was a huge success, with 8,683 tweets delivered to 23,023,968 feeds from 1,271 contributors. This year we want to do even better!

To participate, take to your social channels to SHARE information related to Print & Integrated Marketing and include the hashtag #IPD15. The hashtag will be searchable through Twitter, Facebook, LinkedIn, G+, and many other platforms.

The graphic industry in the 28  Member States of the European Union, comprises some 117,000 companies and employs around 640,000 people for a turnover of about €85 billion. The industry throughout Europe consists mainly of small enterprises, as more than 90% of the graphic companies employ fewer than 20 persons.

UK Print Industry Facts

The UK quick view facts and figures courtesy of the British Print Industries Federation (BPiF) is detailed above.

 

romax_logo_tag_blueRomax Marketing & Distribution, a Greenwich-London based company, provides a wide range of services in Direct Marketing for B2B and B2CDirect Mail, Data Management, Printing, Discount Postage and Membership Communication Services and Consultancy. Contact us: hello@romax.co.uk +44 (0) 20 8293 8550

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October 7, 2015

Retail Marketing and Ad Mail together in Perfect Harmony

Retail Marketing and Ad Mail together in Perfect Harmony

Harmony

After a long period of consultation Royal Mail and Royal Mail Wholesale have responded to the predominantly retail catalogue industry and are introducing a trial for Tiered Weight Ad Mail for Retail Catalogue Producers.

What does this mean?

Meaning

Prior to this trial, because of weight restrictions in postal bands, retail and catalogue producing marketing departments would struggle to ‘fit’ all of their products into a catalogue often having to omit or ‘choose’ between one product and another to be promoted in the catalogue. This or they would have to compromise on the quality of the print reducing the paper stock weight (and therefore damaging the brand in terms of quality perception) as a result of the postal weight brackets set out by Royal Mail.

What are the new criteria?

Criteria

As in all things there are criteria for this, the job must be sent via Ad Mail, it must be a catalogue or brochure advertising a range of products or criteria and not have editorial content. Previously a letter format for catalogues ‘topped out’ at 100g, and the next weight band ran from 101 to 250g, at a large price incremental. The new service being trialled will have incremental weight bands of 10g between 101 and 150g, so a catalogue can now be extended without having to pay the large postal differential, instead paying a small incremental postal amount for the reduced tier.

Trial Period

trial period

The trial period for this runs from January 2016 to March 2017. Pricing is yet to be fully finalised but it will be a much more cost effective way of increasing your impact without having to pay massive additional print or postage costs. It is refreshing that Royal Mail have listened to the industry and produced a client focussed product that will in our opinion benefit many clients.

If you want a broader understanding, please read the attached or contact Romax to see how we can assist you in accessing this trial.

Romax  email: hello@romax.co.uk     Call +44 (0) 20 8293 8550

 

 

October 5, 2015

Working 9 to 5 – What a way to make a living?

‘Working 9 till 5! – what a way to make a living’

Gone are the Dolly Parton days.

Harking back to the rigid structure of a working week, can anyone honestly say they work Monday – Friday, 9am – 5.00pm I doubt it and if so, very few… we work in a more flexible environment in the office now with access remotely and 24/7 allowing for a better work life balance and flexibility.

In this day and age, most of us will have a smart phone or some access to the internet out of ‘working hours’.

Back in 2014, Romax invested in Microsoft 365 which has been a massive help in managing my workload on a day to day basis.

Anyone that knows me will know that I am not the most ‘techy’ person in the world to say the least and the thought of learning new programmes or basically anything IT, I’d just freak out, bury my head in the sand and would just hope it went away……

 

Well, twelve months later and I am using 365 daily. It is so very simple to use and when working out of hours or when at meetings, I can easily access documents and files instead of waiting until I am next in the office or having to print out sheets upon sheets of paper beforehand – so not only am I able to be far more proactive, I am also doing my bit to save the planet! (Move over Sting!)

I would most definitely recommend any company looking to invest or trialling Office 365. If you are like me, it may take a little while to get your head around it completely but just like me you will get there and won’t look back.

Post Written by Charlene Plows, Head of Client Services. Romax

romax_logo_tag_blueRomax Marketing & Distribution, a Greenwich-London based company, provides a wide range of services in Direct Marketing for B2B and B2CDirect Mail, Data Management, Printing, Discount Postage and Membership Communication Services and Consultancy. Contact us: hello@romax.co.uk +44 (0) 20 8293 8550

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