May 27, 2015

Meantime Brewery Tour and BPIF Visit

 Romax tour the Meantime Brewery

Meantime Brewery

Touring the Meantime Brewery in Greenwich, after hosting members of the BPIF South Eastern Board Members for a tour of Romax and our facilities seems like a particularly good idea and many of the respondents to the invite agree!

A craft beer brewing specialist, Meantime Brewery which is just around the corner from Romax and the O2 on the Greenwich Peninsula, is a (relatively) frequent haunt of Romax and our staff and clients alike when they visit us. You could almost imagine that the location was predicted – Romax was here first by the way so we can only suggest that is why the brewery located so close!

If you’re in the neighbourhood and fancy a beer – under the strict caveat of discussing direct marketing and your next mail campaign – then just let us know!

The BPIF (British Print Industries Federation) is the voice of the Print Industry in the UK, the South East Regional Board is made up of industry leaders from the South Eastern region. Robin Sumner, Managing Director at Romax is currently the South East Region’s Board Chairman.

RomaxRomax is a specialist in data driven direct marketing and personalised digital print.

May 22, 2015

Fiery RIP Products Senior VP Visits Romax

It was a pleasure to welcome Senior Vice President and General Manager, Toby Weiss to Romax this week, as he visited the UK on business.

Romax uses a Fiery RIP 8 Quad Core Processor to with our iGen 150 and Docucolor digital colour presses to manage the work flow and send the merged colour documents to the printers. As over 95% of the work throughout that Romax prints has some element of variation or personalisation, so the computer power and technology to ensure not only perfect output, but also high speed field variations printed on colour runs where data and image content changes throughout the print and merge process to ensure that the message being printed for both marketing and transactional communication is reliant on this equipment.

 

Since investing in the Fiery RIP from efi, the speed to process documents at Romax has reduced 10 fold making us more efficient and increasing our ability to manage increasingly complicated document types. Recent new contracts have included Retail Clients, Online Web to Print Clients and Transactional Mailing Customers that have increased their spend on printed communication based on improved response and client retention figures when compared to stand-alone electronic communication.

 

romax_logo_tag_blueRomax Marketing & Distribution, a Greenwich-London based company, provides a wide range of services in Direct Marketing for B2B and B2CDirect Mail, Data Management, Printing, Discount Postage and Membership Communication Services and Consultancy. Contact us: hello@romax.co.uk +44 (0) 20 8293 8550

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May 20, 2015

ROYAL MAIL DELIVERS QUALITY OF SERVICE TARGETS

ROYAL MAIL DELIVERS QUALITY OF SERVICE TARGETS

Royal Mail has met its regulatory First Class mail target for the financial year 2014-15 delivering 93.0 percent the next working day.

It exceeded its Second Class mail target of 98.5 percent for the same period, delivering 98.9 percent within three working days.

The UK has one of the highest Quality of Service specifications of any major European country.

Royal Mail is the only UK mail delivery company required to publish quality of service performance against delivery targets every quarter. Royal Mail’s latest Quality of Service report reveals it met its regulatory First Class mail target with 93.0 percent delivered the next working day for the financial year 2014-2015.

When adjusted for exceptional events outside their control, including adverse weather and sporting events, Royal Mail achieved 93.2 percent for First Class mail. Over the same period, the carrier also exceeded its Second Class mail target of 98.5 percent, delivering 98.9 percent within three working days. Royal Mail is the only UK mail delivery company required to publish Quality of Service performance against delivery targets every quarter and has the highest Quality of Service specification of any major European country.

At an individual postcode level, 109 of 118 postcodes met or exceeded their targets over the year. On an adjusted basis, 113 met or exceeded their targets. During the fourth quarter of the year, Royal Mail delivered 99.0 percent of Second Class mail on time and 92.9 percent of First Class mail (93.3 percent on an adjusted basis).

Royal Mail’s Quality of Service is measured by TNS Global, an independent market research company. The latest independent report on performance was published today on Royal Mail’s website here.

romax_logo_tag_blueRomax Marketing & Distribution, a Greenwich-London based company, provides a wide range of services in Direct Marketing for B2B and B2CDirect Mail, Data Management, Printing, Discount Postage and Membership Communication Services and Consultancy. Contact us: hello@romax.co.uk +44 (0) 20 8293 8550

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May 18, 2015

High Impact Marketing for Events Marketing

Events Marketing needs a wow factor, how do you make the event memorable as well as keep the communication and momentum of the event front of mind with your potential buyers? What you need is a tangible keepsake of the event that showcases the key products and services on offer.

An event photo book or marketing piece is the ideal way to continue to communicate at a high level to chief decision makers. Don’t think that this type of product marketing comes ‘cheap’ it doesn’t, but when you have a high value product that needs quality printed marketing collateral to ensure brand recognition, then a hard back lay flat events marketing piece could be just what your product deserves.

Adding value especially for high worth potential clients attending a product launch or event, is something else that you should consider. Client related content, figures, products and event related images, can be captured and then used to make a personalised marketing piece that will win over your prospective clients.

 

romax_logo_tag_blueRomax Marketing & Distribution, a Greenwich-London based company, provides a wide range of services in Direct Marketing for B2B and B2CDirect Mail, Data Management, Printing, Discount Postage and Membership Communication Services and Consultancy. Contact us: hello@romax.co.uk +44 (0) 20 8293 8550

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May 11, 2015

Is this the final Whistl for End to End?

Whistl, the postal operator (previously known as TNT) has suspended its End to End mail collection and delivery service after funding was withdrawn by Lloyds Banking Group.

were the main competitor to Royal Mail for the complete collection and delivery service, but were accused by Royal Mail of ‘cherry picking’ city centre, highly populated areas where postal distribution was economically viable. Royal Mail are still legally obliged to provide the universal service where the cost of delivery is the same whether you deliver locally or to the Shetland Isles.

The announcement by Whistl, places in jeopardy up to 2000 jobs for delivery agents that worked for the delivery service under the ‘LocalSort’ brand. During this period, all mail will be sent through the Down Stream Access (DSA) route, where mail is collected by the carrier, sorted and injected into Royal Mail for final mile delivery.

 

Delivery of mail is a competitive market and Romax are experts in the market which remains highly competitive. The often misconception surrounding mail is the physical cost to send mail as an advertising medium, with mail costing as little as 19p per item for qualifying advertising mail, making the ROI on a direct mail campaign much higher than other media.

romax_logo_tag_blueRomax Marketing & Distribution, a Greenwich-London based company, provides a wide range of services in Direct Marketing for B2B and B2CDirect Mail, Data Management, Printing, Discount Postage and Membership Communication Services and Consultancy. Contact us: hello@romax.co.uk +44 (0) 20 8293 8550

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